During the planning and construction of a test, questions typically arise regarding whether the researcher wants to obtain objective data, subjective data, or both. Objective measures are generally preferred, but can be very time consuming and costly. Subjective measures allow for natural observations of behavior and more detailed data, but can be difficult to code and interpret. In your own words, explain what objective and subjective tests questions are. Compare and contrast the use of both types of test questions according to the following:
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