Now assume you’re trying to sell an up-market (think luxury, five-star) cruise for Cunard. Brief: Cunard is the last of the traditional cruise lines that has the only transatlantic-class ships, with...

1. Now assume you’re trying to sell an up-market (think luxury, five-star) cruise for Cunard.

Brief:Cunard is the last of the traditional cruise lines that has the only transatlantic-class ships, with emphasis on the company’s 180-year history and its famous classic liners that numbered among the most glamorous and famous ships in the world. Today, Cunard offers passengers in its most expensive cabins dedicated butler service, private dining, and a dining room where passengers can order anything they want, whether it’s on the menu or off it.

https://cruiseweb.com/cruise-lines/cunard/ship-queen-mary-2

Answer these questions:

If you’re sellingany cruiseon Cunard’s Queen Mary,

1. What USPs would you emphasize?


2. What benefits can you stress?


3. What copy motivators should you use?


4. How much copy would you use for a website (short, medium, long)?

For background on how Cunard compares to its competition, see these helpful websites:

https://cruiseweb.com/luxury-cruise-lines/

https://cruiseline.com/advice/how-to-book/pick-a-line/how-to-compare-the-best-cruises-lines

https://www.cruisewatch.com/cruise-guide/luxury-cruises