Note to the tutor:Please use different link/ choose any link/case study given in the word file to do...

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Note to the tutor:Please use different link/ choose any link/case study given in the word file to do the individual assignment ( PLEASE DO NOT USE THE SAME LINK FOR BOTH THE ASSESSMENTS).Please ask any questions you have before starting the assignments.Links a

Assessment item: Applying Ethical Theory Follow the instructions given below and complete the assessment. Length: 1400-1500 words Write an essay according to the following instructions. Use the below links for relevant articles and/or case studies. Choose any one link from below and discuss the case study: 1. https://www.scu.edu/ethics/focus-areas/internet-ethics/resources/students-and-sensors-data-education-privacy-and-research/ 1. https://www.scu.edu/ethics/focus-areas/internet-ethics/resources/ai-death-and-mourning/ 1. https://www.scu.edu/ethics/focus-areas/internet-ethics/resources/chinas-social-credit-score/ 1. https://www.scu.edu/ethics/focus-areas/internet-ethics/resources/targeting-a-broken-heart/ 1. https://www.scu.edu/ethics/focus-areas/internet-ethics/resources/data-collection-harvesting-personalities-online/ Choose one of the media articles or case studies listed above in the subject site. Use the title of the article/case study provided above as the title of your essay, so that the lecturer knows which article you are analysing. · Undertake further research about your chosen case, to assist you in analysing and discussing it in your essay. · Analyse the article/case study from the perspective of four classical ethical theories including utilitarianism, deontology, contract, and virtue. Your essay should present well-reasoned arguments for your assessments and recommendations. (****very important****) · Write an overall conclusion that justifies your recommendations made in your essay. · Include a Reference list at the end of your work, in the correct APA referencing style, corresponding to in-text citations. The word limit for the essay is 1400-1500 words. Headings, citations and references do not count towards the word limit, but quotations do. Rationale This assessment task will assess the following learning outcome/s: · be able to identify ethical issues related to ICT. · be able to assess the implications of ethical problems. · be able to critically evaluate solutions to ethical problems. · be able to apply ethical theories to ethical problems. · be able to argue consistently and rationally about the moral issues raised by the adoption and use of ICT. · be able to analyse ethical situations using critical thinking techniques. In addition to identifying a contentious situation in ICT and dissecting the argument(s) about it, you must also now demonstrate the ability to evaluate the elements of the argument by introducing classical ethical principles where appropriate. For your understanding, In ICT, the main ethical issues are taken to be: · ICT professionalism · Privacy · Security · Cyber-crime · Intellectual property · Regulation on the internet · Social inclusion · Community and identity · Pervasive and convergent computing. Points to remember while doing this assessment: · Demonstrates an excellent ability at applying ethical theories to the ethical issues. · Superior conclusion that ties the results of the analysis together into a coherent, logically valid & convincing argument. · Referencing as APA style.

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Soumi · Accepted Answer

Running Head: TARGETING A BROKEN HEART	1
TARGETING A BROKEN HEART 		8
APPLYING ETHICAL THEORY— TARGETING A BROKEN HEART
Table of Contents
Introduction	3
Discussion of the Case	3
Application of the Four Classical Ethical Theories	3
Utilitarianism	3
Deontology	4
Contract	5
Virtue	5
Recommendations	6
Conclusion	7
References	8
Introduction
In the modern scenario, ethical is of prime importance in business. The investors prefer organisation that follow ethical practices. However, organisation tend to adopt unethical practices for short-term benefits. At the end, unethical practices have negative consequences. Managers tend to ignore the big picture for short-term benefits and have to suffer at the end. Ethical theories have been proposed by various individuals to guide the professionals in their approach. Professionals have to face ethical dilemma and it is the time managers tend to take unethical decisions. 
Discussion of the Case
The case study deals with the use of personal data of users of Facebook for marketing decisions. A blog of Facebook named People Insights had published a post that was named “What mends a broken heart”. The data was regarding the posts of people who indicated on Facebook that they went through a breakup. Analytical tools were used to analyse the response of individuals to breakup (Raicu, 2017). The online behaviours of people of Poland, Netherlands, United Kingdom and United Arab Emirates were analysed to recommend experiences, shopping items to such individuals. 
Marketing managers for their products or services targeted such individuals. The ethical issue in this case is the use of personal data for growth of business. The personal reactions of individuals is analysed to predict the timing of breakup and recommend products or experiences to cope up with that. Although the marketing strategy is apt, but the main issues is usage of personal data. This is an ethical dilemma as mentioned in the case study. 
Application of the Four Classical Ethical Theories
Utilitarianism
According to the views of Rosemont (2018), utilitarianism is an ethical decision that determines the right from the wrong by focusing on the outcomes. The theory does not focus on the process; it focuses on the results. The theory states that the best action is the one, which maximise the utility of all. The utility here can be referred to as the well-being. The action that lead to well-being of greatest number of people will be considered as the best action. Even if the outcomes requires false statement, the path should be taken as it will lead to well-being of large number of people. Public benefits are given more priority over individual priority.
If the Utilitarianism theory is applied in the case study, there will be no ethical dilemma. The data, which is collected from social activities of people, is being collected for healing the individuals who have gone through breakup. It will provide them a way to heal themselves in an effective manner. Various organisation will also be benefited, as they will be able to sell their products or services to the individuals. They will be able to target their customers in an effective manner. Therefore, according to Raicu (2017),

Assessment item: Applying Ethical Theory Follow the instructions given below and complete the assessment. Length: XXXXXXXXXXwords Write an essay according to the following instructions. Use the below...

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