No introduction and conclusion is needed. This is only my part of a group paper. The teams will be asked to identify a company that is ready or planning to expand into international markets. The...

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Title: SWOT Analysis of Netflix
International Business
Contents
SWOT Analysis of Netflix for Expansion to Japan, Europe and China    3
Strengths:    3
Weaknesses:    4
Opportunities:    6
Threats:    7
Works Cited    9
SWOT Analysis of Netflix for Expansion to Japan, Europe and China
Strengths:
Growth: Netflix was originally started from the USA with some old shows like the F.R.I.E.N.D.S, The 70’s Show but in the past few years, it has seen some exponential growth in terms of business. Now Netflix has over 137 million subscribers from over 190 countries (Bernat)
Client Base: One of the main business operations of Netflix is securing original content and its huge customer base helps in that a lot. Having such huge clientele hailing from all over the world makes them a quite lucrative choice for content owners.
(Source: Forbes)
Original Content: In 2017, Netflix’s two show became so popular that they pushed the subscriber count from 83 million to more than 100 million. Although at first, they started showing old shows, soon enough they started making their shows, like, Narcos, Mind hunters, Stranger Things. That has brought a surplus in their client base and they are now the only company with online content streaming who have their share price increased over 6000% within 10 years.
Adaptability: One of Netflix’s primary strong should be its adaptability. As they produce great regional shows, targeted for language and country specific viewers. In addition, they have the largest catalogue of streams in Japan. They conquer the hearts of online viewers through their adaptability. Also technically, they instantly adapt the various region-based technologies to stream in all modes of internet viewing (Xiong and Meng).
Pricing: Another strength of Netflix is its competitive pricing strategy. They always provide proper competitive prices to get a hold on the country based international market. These offered plans also have great value to itself that is why viewers tend to as if this offers more than the ones offered by their regional streaming enterprises.
(Source: Statista)
Weaknesses:
Gradually Growing Cost: Netflix has a wide range of original content of various genres. This gives them a competitive advantage over other online streaming enterprises. As of now, for the economic year of 2018 – 2019 the cost of supporting this content is something between 12 to 13 billion American Dollars. An amount, which has exceeded exponentially since the previous economic year. That is a big problem for Netflix, to maintain their huge clientele Netflix will have to keep growing the number of their original content (Yang). That will make a huge dent in their budget if it is not controlled.
Copyrights Limitations: As Netflix shows contents that are copyrighted from other studios, they start appearing on other sites after the expiry of the rights. Although Netflix has a huge amount of original content, they have...