Nike XXXXXXXXXXSEC 10-K Report: The SEC 10-K assignment will consist of research to write a paper on an annual SEC 10-K report filed by a public company with the U.S. Securities and Exchange...

Company Introduction
Nike Inc. is one of the biggest company of sports shoes and athletic shoes which has its international presence.
Industry Analysis
The global sports industry comprises of sports equipment, sports apparel and footwear. Companies in this industry makes different footwear including the athletic, casual and dress shoes. The major companies in this industry are Nike, Sketchers, Wolverine world wide, Adidas, Asics, and Puma. Nike is one the biggest shoe and apparel company with the highest market share and turnover. Nike holds around 35% of the total market share with the turnover of $34350 million.
Some of the issues that the companies in this industry faces includes high emphasis on marketing and the vulnerability to the fashion changes. The industry is driven by consumer spending and commodity prices which drives the industry as well as its sales. Some of the business challenges that are faced by the companies in this industry includes inventory control problems and the strength of the retailers.
Company’s Products
The company’s products has majorly six categories which includes the: Running, Nike Basketball, the Jordan brand, the football and the scoccer brand, training and sportswear brand. The company also designs shoes for kids which are for the athletic as well as recreational use. The athletic footwear that are designed by the company are majorly for the athletic use only whereas the other shoes are for the casual or the leisure wear.
Company’s Division or segments
The company categorises the revenues by the footwear, apparel, equipment and the global brand division. The company also reports its sales through wholesale customers, through Nike direct and through the global brand division.
Accounting principles used...