New Era College Business Studies Department August Semester 2013 Assignment TLP216 Subiect...

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New Era College Business Studies Department August Semester 2013 Assignment TLP216 Subiect Title ic Manasement Distributed on: 15 Ausust 2013 Hand in date: 17th September 2013. Times New Roman; size 12; si ins: iustified. Your wriften report must not exceed 2000 words. If the assignment is within +/- l0% of the stated word limit no penalty will apply. However if the word limit exceeds, marks will be deducted accordingly. This assignment is a group work (5 members to the maximum in each group). It represents #/o of the total module Read the case " Case 13: JetBlue Airways: Challenges Ahead" pgs 175-191 of Hitt, M.A., Ireland, R.D. & Hoskisson, R.E. (201l) Strategic Management: Cases: Competitiveness and Globalization, gft ed. Ohio: Thomson and answer the following questions: l. Analyze the extemal environment, including conditions in the: a- generullmacro -"??'on 1t'''e-a1 I 'af n' b. industry, and (18 marks) (15 marks) 2. 3. 4. c. competitor environments. outrinethecompany'rtt@-"*6.Wi:-,r{&";;"r.' ju*'*a-!"!ltt#:', DetermineirJetBlue's rrlfffi ,W[#patfis;s,pinab]7y{,i:l':"ptslomarks) Conduct a Value Chain analysis to idrjntify value-cieating activities. ' (30 marks) Note: Marks will also be awarded for submission on time (2 marks), Neatness of work presentation (2 marks) and adherence to referencing guidelines ( 4 marks). o DO NOT copy text from the sources. Use information to produce your own analysis. Please familiarize yourself with what constitutes plagiarism and academic misconduct Please adhere to IIARVARD REFERENCING GIIDE for citations and referencing. fr/tatn l r i of ?^/ark P{psQMioa mPans : t.o $emal €nVironmttl -) l.l tvlacro hlv. -) f.r !w_ + t.3 ry__

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New Era College Department Business Studies August Semester 2013 Assignment TLP216 ic Manasement Subiect Title 17th September 2013. 15 Ausust 2013 Hand in date: Distributed on: Roman; size 12; si ins: iustified. Times New 2000 words. If the assignment is Your wriften report must not exceed However if +/- stated word limit no penalty will apply. within l0% of the exceeds, marks will be deducted accordingly. the word limit group). group (5 members to the maximum in each This assignment is a work module It represents #/o of the total Ahead" pgs 175-191 of 13: JetBlue Airways: Challenges Read the case Case " R.E. (201l) Strategic Management: Cases: Ireland, R.D. & Hoskisson, Hitt, M.A., gft Thomson and answer the following and Globalization, ed. Ohio: Competitiveness questions: conditions in the: extemal environment, including l. Analyze the -"??'on 1t'''e-a1 'af n' I (18 marks) a- generullmacro (15 marks) industry, and b. environments. c. competitor ju*'*a-!"!ltt#:', 2. outrinethecompany'rtt@-"*6.Wi:-,r{&";;"r.' rrlfffi 3. DetermineirJetBlue's ,W[#patfis;s,pinab]7y{,i:l':"ptslomarks) ' (30 activities. marks) Chain analysis to idrjntify value-cieating 4. Conduct a Value Note: on time (2 marks), Neatness of work will also be awarded for submission Marks ( to referencing guidelines 4 marks). presentation (2 marks) and adherence information to produce your own analysis. o text from the sources. Use DO NOT copy plagiarism and academic misconduct familiarize yourself with what constitutes Please GIIDE for citations and referencing. to IIARVARD REFERENCING Please adhere of ?^/ark mPans : i fr/tatn l r P{psQMioa t.o €nVironmttl $emal -) l.l tvlacro hlv. -) f.r !w_ + t.3 ry__

005_g8epbjo-lfx4obx5.pdf

David · Accepted Answer

Tangible Resources 
Financial Jet Blue is financially weak and is incurring heavy losses due to 
increase in fuel prices which forms approximately 36 per cent of 
its operating expenses 
Physical The firm has small scale physical infrastructure as compared to 
other international carriers 
Technological The firm is technologically advanced as it employs latest 
applications to reduce costs 
Organizational The organizational strength and assets are comparable to other 
national carriers 
Intangible Resources 
Human  The human resource department has policies which keeps the 
talent motivated and hence is able to attract best talent 
Innovation and Creativity The innovation and creativity can be seen in customer services 
methodology and single class fares which reduces costs and 
complexity 
Reputation The firm enjoys positive reputation which results from providing 
timely and efficient services  with features like  paperless cockpit 
and online check-in and ticketless travel 
Organizational Capabilities 
Organizational culture The firm gives freedom to every crew member and pilots in order 
to decide best in the situation involving problem solving skills 
which have been instilled by putting more efforts in training 
Ability to hire and retain The airline attracts best talent in the industry because of career 
development and training  
Competence and skills The competency level of airline sis high as seen by bringing into 
place innovative ideas for maintain well organized crew and two 
kinds of aircrafts
Value and rarity of the firm’s 
The firm’s resources are valuable but are not 
rare 
Competitive parity
Jet Blue has certain advantages over its competitors but those advantages can quickly be copied 
by them and hence firm might suffer from very short sustainability as far as these advantages are 
concerned. Jet Blue needs to define its core competency in a much better manner in order to 
differentiate itself from low cost airlines.
Integrating the notion of Inimitability 
The firm’s resources are valuable but are not 
costly to imitate 
Temporary Competitive advantage
Summary 
Valuable? Rare? Costly to 
imitate? 
Non-
substitutable 
Competitive 
implications  
Economic 
implications  
Yes No No Yes Parity Below normal
From the above analysis of competitive advantage of the firm, it can be seen that Jet Blue does 
not hold a long term competitive advantage over its competitors and thus it should push its 
comfort zone little further to venture into unknown territories like international travel, global 
alliance and code sharing flights. This will provide it the sustainable competitive advantage 
among the low cost carriers.

New Era College Business Studies Department August Semester 2013 Assignment TLP216 Subiect Title ic Manasement Distributed on: 15 Ausust 2013 Hand in date: 17th September XXXXXXXXXXTimes New Roman;...

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