Needs and Objectives:In this section, you will conduct preliminary research of a company of your preference to determine its needs and mobile presence. Keep in mind that some assumptions will have to...

Needs and Objectives:In this section, you will conduct preliminary research of a company of your preference to determine its needs and mobile presence. Keep in mind that some assumptions will have to be made based on the information that is available (website, apps, responsiveness, social media, and so on).a) Provide a brief overview of the company you selected and one of its products or services. What marketing strategies does your company use? What is your company’s current mobile marketing presence?b) Describe how at least one competitor in the industry is using mobile marketing. How does mobile marketing represent an advantage of this competitor over your company?c) Identify the customer segment you will target for your mobile marketing campaign. What are the main characteristics of the targeted segment? Why have you selected this segment?d) Based on the company’s short-term goal and the information you have gathered in your preliminary research, provide compelling reasons to justify why this company would benefit from adding mobile tactics to its overall integrated marketing mix. Make sure you justify your answer with research and specific examples from the previous sections.