Task 1 – Promotional Activity Planning Instructions to Learners: • This summative assessment can be completed in class or at any other convenient location. • Students are required to complete this...

Need to have attached assignment for 1.5 page


Task 1 – Promotional Activity Planning Instructions to Learners: • This summative assessment can be completed in class or at any other convenient location. • Students are required to complete this task using digital tools and ensure to submit in an acceptable format, e.g. .docx, .pdf, .pptx, or as advised by your assessor. • Please use the following formatting guidelines to complete this assessment task: ▪ Font Size: 12; Line Spacing: Double; Font Style: Times New Roman • Assessment activities can be completed either in real workplace environment or in a simulated environment such as your classroom. In both cases, appropriate evidence of the assessment activities must be provided. Instruction to Assessors: • You must assess student’s assessment according to the provided Marking Criteria. • You must complete and record any evidence related to assessment activities including role-plays and presentations using appropriate forms which must be attached with student assessment submission. • You must provide students with detailed feedback within 10 working days from submission. This assessment task requires you to plan a promotional activity for your organisation. Choose one of the promotional activities listed below : 1. Your organization wants you to promote sales of their new software program in Japan. They have outlined: a) Around the Tokyo area b) They want you to attend a public function in Japan to present their software program c) They also want a media conference held in Tokyo d) They want this promotion to commence in 3 months’ time e) Recruit and prepare a Japanese national to be the Promotions Assistant in the Tokyo office. f) Identify and agree roles and responsibilities of promotion staff, including any agency staff that may be employed. g) Supervise and support the overseas-based staff involved in promotional activities. h) Identify relevant legislation that would impact on your promotional activities 2. You operate a wholesale butchery company with a successful meat business in Melbourne. You want to promote the exporting of your meat products to Canada. You have decided on the following promotional activities: 1 | P a g e a. You want to distribute to West Coast of Canada b. Samples of meat products will be presented to a group of butchers in British Colombia or Alberta , you have not decided which city is the most suitable one c. You want face-to-face discussions with your future target market customers, rather than a media conference d. You want to begin exporting in 6 months’ time 3. You are Marketing Manager for Avalon SwimSport swimwear , which sells swim and surf wear to men and women . The company already exports its beach and swim wear to 8 countries in Europe. It now wants to expand into Spain and Germany. Your Manager has stated he is happy for you to create a plan for promotion of your SwimSport line into Spain and Germany. He has authorized you to undertake market research and has asked you to provide results of the Market research , and a promotional plan to him within 2 months. Design and document a promotional activity for the international promotion you have chosen. In your plan: • identify available overseas media • summarise cultural characteristics of groups within target market • list relevant international business networks • outline marketing strategies and promotional activities suitable for international markets • Identify all required resources required to undertake the promotional activity, including allocation of roles and responsibilities. • Promotional activity budget and scheduling 2 | P a g e TA S K 1 – MA RKIN G C RI TERIA BSBMKG513 - Promote products and services to international markets S NYS Learner’s name: Assessor’s name: Observation Criteria S NS Identified and profiled target market for the product/service Accessed relevant information sources to support planning of promotional activities Researched the target country for the promotion Identified and assessed promotional activities to ensure cultural appropriateness and compatibility with organisational requirements Planned and scheduled promotional activities according to marketing needs of the organisation Determined overall promotional objectives in consultation with designated individuals and groups both in international and domestic settings Ensured timelines and costs for promotion of activities are realistic and consistent with budget resources Developed action plans to provide details of products and/or services being promoted Identified and prepare personnel and resources to support promotional activities, both in international and domestic settings, to facilitate achievement of promotional goals Identified, agreed on and allocated roles and responsibilities of overseas and domestic personnel for delivery of promotional activities Feedback to Learner: Assessor’s Signature: Date: Instructions to Learners:  This summative assessment can be completed in class or at any other convenient location.  Students are required to complete this task using digital tools and ensure to submit in an acceptable format, e.g. .docx, .pdf, .pptx, or as advised by your assessor.  Please use the following formatting guidelines to complete this assessment task:  Font Size: 12; Line Spacing: Double; Font Style: Times New Roman  Assessment activities can be completed either in real workplace environment or in a simulated environment such as your classroom. In both cases, appropriate evidence of the assessment activities must be provided. Instruction to Assessors:  You must assess student’s assessment according to the provided Marking Criteria.  You must complete and record any evidence related to assessment activities including role-plays and presentations using appropriate forms which must be attached with student assessment submission.  You must provide students with detailed feedback within 10 working days from submission. Task 1 – Marking CRiteria