Need Critique review onKaushal pruthi document, Solution for Siva shankar
Analysis of characteristics of Facebook as a business communication tool STUDENT ID: 00310184T STUDENT NAME: SRI RAM SIVA SHANKAR NANDANAMUDI Introduction Facebook is one of the tools used as a highly effective communication tool for business also. It represents the success of the technological era. Facebook as a business communication tool has the potential to influence people for buying products and services. Characteristics of Facebook as a business communication The first one is customised Facebook ads.The challenge presented by most of the advertising tools is the uncertainty to reach the target market. Facebook ads provide the facility of customisation to choose the location to broadcast the advertisement (Tran, 2017). The challenge is to find out the right location, age group, gender, and other demographic factors to customise the advertisements effectively. It is possible to overcome it if some research is done by the marketers to find out whether the target market uses the platform of Facebook or not. It is difficult to achieve with newspapers, emails or telephones. The second characteristic of Facebook is the creation of company or brand profile. It helps in direct communication with the people interested in the product (Saransomrurtai, 2011). The challenge presented by Facebook is to promote the profile or company page in the manner to be noticed by the target market or the potential customers. Informing about new products and services using company profile on Facebook is easier and it does not irritate the customers which are the risk if they are informed telephonically or on email. The third characteristic of Facebook is exploring friend’s profiles. It helps in communicating and reaching the friends and acquaintances of existing and potential customers (Raacke and Bonds-Raacke, 2008). It is difficult to expand customer base through face-to-face communication even after taking references. The challenge is to make advertisements effectively. Conclusion Out of multiple characteristics of Facebook, some are extremely useful in effective business communication for the employees and organisations to achieve their targets. The characteristics of Facebook mentioned above prove it to brand effective business communication tool that can help in bringing business with creating brand value. References Tran, T. P. (2017). Personalized ads on Facebook: An effective marketing tool for online marketers. Journal of Retailing and Consumer Services, 39, 230-242. Saransomrurtai, C. (2011). Converting a social network into a brand network: How brand profile on Facebook is used as an online marketing communication tool (Doctoral dissertation, Auckland University of Technology). Kujath, C. L. (2011). Facebook and MySpace: Complement or substitute for face-to-face interaction?. Cyberpsychology, Behavior, and Social Networking, 14(1-2), 75-78. Raacke, J., & Bonds-Raacke, J. (2008). MySpace and Facebook: Applying the uses and gratifications theory to exploring friend-networking sites. Cyberpsychology & behavior, 11(2), 169-174. PowerPoint Presentation ASSESSMENT 2 POST 2 Post 2: Critique one peer post (300 words) Instructions: Each student is required to critique an original post of a peer. Your critique should include commentary on: Whether the original post is comprehensive. Please identify missing components, if any, and provide constructive feedback. Have all plausible characteristics been identified? Are one or more examples provided? Provide a critique on the examples and their suitability in supporting statements. You must include reference to literature. o Use at least 2 in-text citations per post. Reference the book, article, or document using APA 6th style in the reference list. Please ensure your original post is in the discussion forum by 11:55 pm AEST APRIL 17 PUT YOUR NAME and THE NAME OF THE STUDENT YOU ARE CRITICING ON THE POST Kaushal pruthi 307896T MGT502 ASS 2 DISCUSSION POST Contents Post 1: Facebook’s characteristics as Business communication tool3 References5 Post 1: Facebook’s characteristics as Business communication tool Business communication refers to the communication takes place between the different members of the organisation. Under this assessment, the digital communication tool which can be used as a tool for business communication too in many organisation is Facebook. It is social media platform that will give exposure not only to persons but also to business organisations. Following are the three main characteristics of Facebook that will considered as a main feature for organisation to use it as a business communication tool · Facebook can be used as a data storage tool in many research and marketing organisation. It helps the organisation in taking a backup of all the data required for analysis. Facebook also have a smart option of giving suggestions and smart solutions to its users. It helps a marketing organisation in successfully identifying the prevailing opportunities and threats (Cornelius & Boitumelo, 2017). · Another main feature of Facebook involves the increased social interaction of the people and also the increased interaction of customers with organisation’s representative. With the help of easy access to web networks, Facebook provides a plenty of information about different products to its users that helps the user in selecting a particular company’s product. · One of the most important features of the Facebook is also considered as a marketing and promotion tool in various marketing campaigns. Such as medical campaign, educational tours, and travel packages etc. all are sponsored by different companies on Facebook to boost up their sales and effective communication with potential users (KaraoglanYilmaz, 2019). For example, Facebook can be used a tool for providing message about a particular epidemic diseases. It will also provide posts of medical agencies which is providing treatment of diseases and provide information regarding its symptoms. This will ultimately enhance the sales of medical agency. Facebook come across many challenges such as breach of the trust of customers, spread of fake news on social media platforms, and insecurity of the data uploaded etc. At the same time implementation of new measures in its system and software, proved it as a better option than other communication tools such as F2F meetings, emails and telephones services. It is because of real time access feature of Facebook at any time and at any place. References Cornelius, J., &Boitumelo, M. (2017). Facebook as an instrument to enhance the career construction journeys of adolescent learners. South African Journal of Education, 37(4), 1-12. doi:10.15700/saje.v37n4a1470http://web.b.ebscohost.com.ezproxy.laureate.net.au/ehost/pdfviewer/pdfviewer?vid=1&sid=104e15ea-1937-47d7-b856-3ace7712c6bc%40pdc-v-sessmgr03 KaraoglanYilmaz, F. (2019). Exploring the role of facebook adoption and virtual environment loneliness on knowledge sharing behaviors in a facebook learning community. Education and Information Technologies : The Official Journal of the Ifip Technical Committee on Education, 24(2), 1699-1714. doi:10.1007/s10639-018-09854-3https://search-proquest-com.ezproxy.laureate.net.au/docview/2163284708?accountid=176901 1