Answer To: Need a report of SAMSUNG. Your brief is to provide a report that evaluates the capabilities of your...
Parul answered on May 20 2021
Report on SAmsung
Report on SAmsung
ORGANISATIONAL ANALYSIS
Contents
Executive Summary 1
Mission of the Company 1
Vision of the Company 2
Outline of organization’s competitive strategy 2
Organizational Capabilities 3
Strategic Analysis 5
VIRO Analysis 6
Conclusion 9
References 10
Executive Summary
Samsung Group or also well regarded as Samsung Electronic is a South Korean based multinational organization. Organisation is headquartered in Seoul. Today, the organization has emerged as the largest memory chip manufacturer, market leader in NAND and DRAM flash markets. Samsung also commands huge customer share with its high-tech mobile phones and other electronic devices. By the virtue of this report, I have performed extensive and exclusive analysis on the Samsung as an organization, comprehending its competitive strategies and other capabilities that drives excellence. In this report you would find detailed analysis on the various dimensions that drives dynamic capabilities of Samsung. As an organization, Samsung identifies and recognizes entrepreneurial insights by the senior leadership. Furthermore, there is a through catch-up by the virtue of learning and technology acquisitions. Organization also focuses on leapfrogging its rivals through consistent product improvements and innovations. Samsung carefully leverage the existing resources and capabilities to diversify the product line
Purpose - The overall intent of this report is to deep dive into the corporate culture of Samsung and comprehend the secret sauce of attaining high degree of product innovations. The culture in the organization concentrates in developing high quality product and frame strong human resource development strategies. Essentially, organizational culture includes the core competencies that employees deploy to reflect commitment towards work. Also, it encompasses the core values and company procedures.
Samsung believes in design thinking and innovation which reflects in its organizational culture as well. Overall design also includes corporate culture which emphasizes on knowledge of employee, abilities and skills for developing cutting edge products with high-end technology
Mission of Samsung
We as an organization focus our people and technology to develop superior products as well as services thereby contributing for a much better global community.
Samsung focuses on below mentioned important components in the corporate mission
· Technology and Human resources
· Product quality and superiority in services
· Consistent improvements of the global society
Vision of the Samsung
Inspire the world by bringing innovative technologies, product and design that can enrich lives of people and contribute in sustainable development, social prosperity and community.
Vision of Samsung in the year 2020 is to literally inspire the world and create the future, extensively implementing the strategies all across the subsidiaries in consumer electronics, information technology and semiconductor industries. Three important components that are covered in the vision is global inspiration, innovation and entrepreneurial, lastly, improvement of lives and upcoming social prosperity
Outline of organization’s competitive strategy
Generic strategy of Samsung is product innovation and focus on intensive growth strategies that are critical factor for competitive advantage. Samsung face intense competition from many technology giants like Apple, Lenovo, Google, Intel and Sony. By applying Porter's Five Forces analysis on Samsung, I was able to comprehend the market analysis especially degree of competitive forces that involves tremendous technology innovation and differentiation in the products.
Competitive strategy of Samsung includes concentrating on the Research and Development and investment in innovation. This enables the company to remain competitive as it is able to perform in the market. Organization leverages broad differentiation as the competitive strategy. The company heavily invests in the development of product and strategic implication of differentiation strategy. Second important competitive strategy followed by Samsung is strong and targeted marketing strategies that encourage interaction with customers. Third competitive strategy that is followed by Samsung is Product Development as well as intensive growth strategies for enterprise. An essential target of item improvement for this situation is to develop the business through new items, like new electronic contraptions. Additionally, this serious system develops Samsung's tasks through iterative advancement, which prompts improved renditions or variations of existing items. For instance, Samsung conduct several product trials and alpha as well as beta tests before launching them in the market. Similar process is followed by the contemporary of the organization like Apple. The execution of item advancement as a serious development methodology depends on Samsung's separation conventional cutthroat procedure, which requires item improvement for the uniqueness that separates the business from the opposition. Economies of degree dependent on the combination's different auxiliaries...