Navitrak International Corporation is a Canadian developer of products that provide navigation information for commercial and consumer applications, and has cultivated a distinct approach to managing...

Navitrak International Corporation is a Canadian developer of products that provide navigation information for commercial and consumer applications, and has cultivated a distinct approach to managing the virtual organisation. A small and aggressively entrepreneurial company, Navitrak was conceived from the beginning as a virtual organisation, and has created a strong market presence through developing a robust, inter-networked approach with high levels of flexibility. By leveraging its core skills, taking advantage of a growing pool of displaced technical and business talent, and skilfully optimising available technologies, Navitrak was able to generate a virtual organisation that responds quickly to new opportunities. This required an understanding in the core skills needed to support technical and market changes, then securing these skills through strategic partnerships, acquisitions, value-added re-sellers, industry associations and universities. Navitrak’s approach is to bring only the most necessary and most highly skilled players to the core team. Then these players bring with them their own networks. Over time this generates an exponentially larger and more complex network.