Native Americans and Immigrant Cultures This chapter deals extensively with the effects of American culture on various racial and ethnic groups. Minorities, of course, also affect American culture....

Native Americans and Immigrant Cultures This chapter deals extensively with the effects of American culture on various racial and ethnic groups. Minorities, of course, also affect American culture. For example, Mexican Americans play a pivotal role throughout the Southwest, including in Texas, where Mexican restaurants serving enchiladas and fajitas compete with those serving traditional Texas barbecue. In many parts of the nation, Native Americans have opened tourist-based businesses. The profits from these businesses have benefited the economies of the surrounding areas as well. Asian Americans have a significant presence in California, where sushi bars serve fresh fish and Chinese groceries cater to a large clientele. Businesses, in attempts to win new customers among these many ethnic groups, often tailor their print, radio, and television advertising to cater to immigrant tastes. To do so, advertising companies often employ ethnic Americans as models and consultants. Work with one or two of your classmates to find information about immigrant and Native American cultures in your community. Analyze changes such as those in advertising, food, and business in your local culture that have resulted from adaptations to various immigrant or Native American cultures.