My goal for you is to engage in a project that connects you and your teammates with the skills needed for industry demands. As such, you will be engaged in a highly experiential form of learning that will benefit your skill development in an industry application of business school concepts and tools.
Assessing Market Opportunities At the conclusion of this project we will help the firm assess the market opportunity for in-store automotive mystery shopping. The output of the analyses will help guide top-level decisions involving firm or market expansion. You will be able to join in periodic check-ins with the firm. These meetings may take place in person or via Zoom.
Project Scope: Stage 1
1. Macro analysis for the automotive industry. (e.g., cars, SUVs, light truck, EV, no commercial vehicles)
• Complete a PESTEL analysis of the automotive industry.
• Complete a five forces analysis of the automotive industry.
• Using the PESTEL and five forces output and any other tool from the MBA program, provide an assessment of the landscape for new entrants.
o This analysis will also highlight which risks and opportunities you believe will be the most salient for new firms to enter the market.
My goal for you is to engage in a project that connects you and your teammates with the skills needed for industry demands. As such, you will be engaged in a highly experiential form of learning that will benefit your skill development in an industry application of business school concepts and tools. Assessing Market Opportunities At the conclusion of this project we will help the firm assess the market opportunity for in-store automotive mystery shopping. The output of the analyses will help guide top-level decisions involving firm or market expansion. You will be able to join in periodic check-ins with the firm. These meetings may take place in person or via Zoom. Project Scope: Stage 1 1. Macro analysis for the automotive industry. (e.g., cars, SUVs, light truck, EV, no commercial vehicles) • Complete a PESTEL analysis of the automotive industry. • Complete a five forces analysis of the automotive industry. • Using the PESTEL and five forces output and any other tool from the MBA program, provide an assessment of the landscape for new entrants. o This analysis will also highlight which risks and opportunities you believe will be the most salient for new firms to enter the market.