My deadline is tomorrow but i requested for Tuesday, plz do it asap.
ECO600 ICMS 1 Individual report questions: producing a consultant’s report for an Australian business (35%) Instructions 1. Choose one (1) existing small- or medium-sized Australian business with an outlet in Sydney or Manly. Select one which might have a website, in case you cannot visit the physical store 2. Some examples: pharmacies (Chemist Warehouse, Priceline Pharmacy), restaurants (Chat Thai Restaurant, Fish Bowl poke bowl outlet), pizzerias (a Domino’s outlet, I Love Pizza), ice cream shops (Ben and Jerry’s, Royal Copenhagen Manly), cafes (Gloria Jean’s, Starbucks), bars (Manly Wharf Bar, 4 Pines Manly), convenience stores (7-Eleven), gyms (Anytime Fitness, Plus Fitness), a small hotel (The Sebel Manly, The Novotel), and so on 3. As a group, collect or note down data on: (i) where the business is located and what other similar businesses are nearby (is there a lot of competition?) (ii) how its store/premise looks like (if possible), and what kind of customers/clients they get (if possible) (iii) what services or products they offer (e.g., from their menus or based on what is on their store shelves) (iv) what their prices are and what non-price methods they use (promotions, packaging, service quality etc.) (v) their cost elements (how many staff they have, the rental cost of their premises, raw material/supplier/shipping/delivery/other costs) (vi) what they might be doing to make themselves competitive or attractive to customers 4. As an individual student, use that information to analyse that business as a consultant hired to: (i) improve its cost situation (Week 3’s topic) (ii) propose strategies to make that business more competitive and able to survive for the long-term (Week 5’s topic, and if you want, Week 4’s exercise sheet’s ‘Application’ question no. 8 to guide your thinking) (iii) propose strategies to enable it to grow/expand (Week 6’s topic) (iv) propose pricing and non-pricing strategies for its services or products (Week 6’s topic) 5. Collect the data either online or from visits to the stores (if you cannot visit the stores, it is OK – use whatever information you can from the Internet). (Optional/not necessary: you may email the business’s manager/owner for more information – attach my letter here if you do). Share data collected with all group members. You can do this by storing the information you gathered on a MS Word document, then share it with your group members by email, Microsoft One Drive file sharing, Dropbox file sharing, or any other shared space. Aim to complete this task by end of Week 8 6. You will be allocated time to communicate and discuss your work with your group members during your Zoom online class (through the ‘Breakout Room’ function). Additionally, each group can organise their own Zoom online meetings, at your own agreed times, to complete the goal in point no. 5 above. Make sure all group members are in contact with each other (e.g., via Whatsapp group, the ‘Dialogue’ function at the top of your Moodle page – you can message each other there, or email) 7. Once you have the data, address point no. 4 above in an individually-written report. Although the chosen business may be the same, each team member will use their own words propose their own ideas. Your final product will be an individual effort. Each person is required to submit one MS Word report 8. Submit your report at Moodle > Assessments > Research Report (35%) – Week 11 > Research report submission [lecturer’s name] 9. Due by 11:59 pm, Sunday, Week 11 10. Keep the report simple, straight to the point and brief. Do not feel stressed thinking that it must be long, complicated or technical. No, it does not have to be that way at all. Follow the detailed questions below as your guide. Be creative but realistic about how you can improve your chosen business. Have fun writing it Report format https://www.chemistwarehouse.com.au/ https://www.priceline.com.au/ https://www.chatthai.com.au/ https://www.fishbowlbondi.com.au/ https://www.fishbowlbondi.com.au/ https://i-love-pizza.com.au/ https://www.benandjerry.com.au/manly http://rcicecream.com.au/ice-cream-shop-in-manly-beach-nsw/ http://rcicecream.com.au/ice-cream-shop-in-manly-beach-nsw/ https://gloriajeanscoffees.com.au/ https://www.starbucks.com.au/Home.php https://www.wharfbar.com.au/ https://4pinesbeer.com.au/our-venue/brewpub-manly-brewery/ https://www.7eleven.com.au/ https://www.anytimefitness.com.au/ https://www.plusfitness.com.au/ https://www.thesebelmanlybeach.com.au/ https://www.novotelmanlypacific.com.au/ https://lms.icms.edu.au/pluginfile.php/244264/mod_resource/content/7/ECO600%20-%20Student%20survey%20for%20report.pdf https://www.dropbox.com/basic ECO600 ICMS 2 1. Font: Calibri or Arial → Font size: 12 → Line spacing: 1.15 → Insert page numbers at the bottom of your pages → write in paragraphs, and insert one line of spacing between your paragraphs → you can insert any relevant images or tables or diagrams if you wish, but give them captions → no table of contents or appendices needed → attach electronic student declaration form at the front of your report before you submit it 2. Divide report into sections: 1. Introduction 2. Cost-saving proposals 3. Competitive strategy proposals 4. Growth, pricing and non-pricing proposals 5. Conclusion [No reference or appendix section needed] 3. Word count: 2,500 words (lower limit 2,000 words, upper limit 3,000 words – the main thing is to address the requirements of the assignment: point no. 4 under ‘Instructions’, and the detailed questions provided below) 4. See ‘Sample report’ at the end of this document to learn how your report should look like Detailed questions Use the detailed questions below to write your report. They expand on point no. 4 in the ‘Instructions’ earlier Q1: Cost-saving proposals | Week 3 | 600 words (max. 200 words per proposal) You have a rough idea about how the business operates and what kind of fixed and variable costs etc. it has. ➔ Recognising these cost elements of this business, or a typical business like this, propose ways it can cleverly save costs (be more cost-efficient) by: (i) reducing fixed cost (ii) reducing variable cost (iii) cost-shifting (passing on/sharing part of the costs onto customers, workers, the government, the public in general etc.) (iv) aiming to achieve better economies of scale (or, if you like, economies of scope) ➔ Propose three cost-saving ideas using any of (i) to (iv). E.g.: two of (i) and one of (ii). ➔ Discuss them: why you proposed it, why it is a good idea, what challenges might there be to implement them (if any). https://www.investopedia.com/terms/e/economiesofscope.asp ECO600 ICMS 3 Q2: Competitive strategy proposals |Week 5 | 600 words (max. 200 word per proposal) What competitive strategy can your chosen business use to gain an advantage in sales over its rivals (any other similar businesses nearby)? ➔ Use the competitive strategies frameworks you learn in Week 4 to propose ways the business could become more competitive: (i) the five generic competitive strategies Week 4, Reading #2 (ii) the 4Cs (contrast, combination, constraint, context) Week 4, Reading #3 (iii) the 4Qs (questions: 1. Is your business relevant? Can you make it more relevant/offer real or essential or higher consumer needs? 2. Are customers dependent on you or not? How to make them more dependent? 3. Do customers prefer us to our competitors? How to make them prefer us? 4. Are we excellent at something? How do we become excellent compared to rivals?) Week 4, Reading #4 (iv) six ways to differentiate yourself (product, service, channel, relationship etc.) See tinyurl.com/6differentiate ➔ Propose three ideas using any of (i) to (iv). E.g.: (ii), (ii) again, and (iv). ➔ Discuss them: why you proposed it, why it is a good idea, what challenges might there be to implement them (if any). Q3: Growth, pricing and non-pricing proposals | Week 6 | 800 words (max. 200 words per proposal) How can the business expand its customer or market base? ➔ Use the growth frameworks you learnt in Week 5. Propose ways to grow the business using: (i) organic (or internal), horizonal (or external) and vertical growth strategies Week 6, Reading #2 (ii) the 6Ns (new processes, new experiences, new features, new customers, new offerings, new models) Week 6, Reading #3 (ii) a pricing strategy (e.g.: penetration pricing, anchor pricing, buy-one-get-one-free) or non-pricing strategy (e.g.: promotions, design, packaging, quality of service, location) Week 6, Reading #4b ➔ Propose two growth strategies using any of (i) and (ii). E.g.: (i) organic growth, and (ii) new processes, or (i) new features and (ii) new offerings ➔ Propose two pricing and non-pricing strategies E.g.: (i) pricing strategy and (ii) non-pricing strategy, or (i) non-pricing strategy, (ii) another non-pricing strategy ➔ Discuss them: why you proposed it, why it is a good idea, what challenges might there be to implement them (if any). https://tinyurl.com/6differentiate ECO600 ICMS 4 Sample report The sample report below shows you how you can structure your report. Here is a summary of how many words you might like to write for each section: 1. Introduction (250 words) 2. Cost-saving proposals (600 words) 3. Competitive strategy proposals (600 words) 4. Growth, pricing and non-pricing proposals (800 words) 5. Conclusion (250 words) Total: 2,500 words. This is only a rough guide. Some sections can be longer or shorter than what is suggested above (e.g.: Section 2 is 500 words, Section 4 is 750 words, or Section 3 is 620 words). Your introduction and conclusion may also be shorter.