my chosen company is Vodafone Hutchison Australia [www.vodafone.com.au]
Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment 3 Information Subject Code: MAN302 Subject Name: Strategic Management Assessment Title: Strategic Change Proposal Assessment Title: Length: Written Proposal 2000 words (+/- 10% allowable range) Weighting: 40% Total Marks: Submission: 40 Via Turnitin Due Date: Week 13 . Your task You are required to draft a proposal for a new strategic direction for a business that you have chosen to analyse in the first assessment. Assessment Description. In this individual assignment, you have the opportunity to recognise the difference between strategy development at each of the business, corporate and global levels and develop a business strategy based on comprehensive business analysis. Assessment Instructions Imagine that you are a management consultant who has been hired to assess an existing company’s strategy and recommend a new strategic direction. You are to focus on the same business you analysed in Assessment 1 and draft a proposal that seeks to persuade the business owners of the merits of a new strategic direction. In preparing this proposal, you must include the following: • A brief factual description of the business– offerings, size, location, years of operation etc. • A brief analysis of the existing strategy of the business drawing on the frameworks discussed through the course, including as many of the below that are relevant to your chosen business o Business-level strategy o Business Model o Corporate level strategy/opportunities (of your business’ group or parent) o International level strategy/opportunities • A clear proposal for a change in strategy o (A change in strategy is more than just an idea for a new offering or marketing idea: it involves a substantive change to at least one of the elements analysed above). • Reassurance that the proposal is a realistic and achievable together with the identification of the key issues for implementation. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. You are also required to use at least 6 sources of information and reference these in accordance with the Kaplan Harvard Referencing Style. These may include corporate websites, government publications, industry reports, census data, journal articles, and newspaper articles. Wikipedia and other ‘popular’ sites are not to be used. Your submission can be prepared in table/plan, report or another recognised document form, provided it meets the assessment requirements and answers the questions above. As an example only, your submission might adopt a structure such as below. Section / heading Notes / questions to answer Possible word count Title page Should identify both the business and a very short indication of a proposed new direction (e.g. Suncorp – outsource to cut costs) Company overview Not assessed. Not included in word count. 250 Analysis • What is the business-level strategy? Is this effective? • What are the key features of the current business model? Do these need to change? Is there scope for adopting blue ocean strategy or becoming an exponential organisation? • Are there any corporate-level strategies? Are they effective? • What, if any, global level strategy is there? 1000 Proposed strategic change Define the strategic change you propose. This should involve a substantive change to at least one of the elements above 50-100 Justification Use reason, analysis and research to persuade readers of the merits of your proposed change. Refer to your analysis above. 400 Implementation Is this realistic and achievable? How will you implement your proposed strategy? What will this involve in terms of finance, systems, resources, stakeholders, marketing, culture, people, structure and more? (discuss only the most relevant issues) 400 Conclusion Re-state your key recommendation and argument 100 Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assignment Submission This file must be submitted as a ‘Word’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your workshop facilitator via email and provide a brief description of the issue and a screenshot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur. Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty For more information, please read the full policy via https://www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June- 2019_Final.pdf https://www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf https://www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. http://www.kbs.edu.au/current-students/student-policies/ https://elearning.kbs.edu.au/course/view.php?id=1481 COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. MAN302 Assessment 3 Marking Rubric – Individual Strategic Change Proposal 40% Marking Criteria F (Fail) 0-49% P (Pass) 50-64% C (Credit) 65-74% D (Distinction) 75–84% HD (High Distinction) 85-100% Analysis _ / 15 marks Demonstrates poor or no understanding of relevant issues and frameworks, and fails to clearly identify and discuss business strategy. Demonstrates fair understanding of relevant issues and frameworks, clearly identifies business strategy with fair discussion. Demonstrates good understanding of relevant issues and frameworks, with good identification and discussion of business strategy including relevant research. Demonstrates very good understanding of relevant issues and frameworks, with