Mr and Mrs. Shaym went to Woodland?s apparel section to buy a pullover. Mr.Shaym did not read the price tag on the piece he had selected. While making thepayment, she asked for the price at the...

Mr and Mrs. Shaym went to Woodland?s apparel section to buy a pullover. Mr.Shaym did not read the price tag on the piece he had selected. While making thepayment, she asked for the price at the counter. The answer was “Rs. 950”.Meanwhile, Mrs.Shyam, who was still shopping, came back and joined herhusband. She was glad that he had selected a nice black pullover for himself.She pointed out that there was a 25 per cent discount on that item. The person atthe billing counter nodded in agreement. Mr.Shyam was thrilled to hear that.“That means the price of this pullover is just Rs.645. That?s fantastic,” saidMr.Shyam. He decided to buy another pullover in green.In no time, he returned with the second pullover and asked the salesperson topack both. When he received the cash memo for payment, he was astonished tofind that he had to pay Rs.1900 and not Rs.1290 as he had expected.Mr.Shaym could hardly reconcile himself to the fact that the sales person has firstquoted the discounted price, i.e. Rs. 950. But the original price printed on theprice tag was Rs.1225.Questions to Answer1. Give a summary of the case.2. Identify the three sources of Mr.Shyam?s information about the price of the pullover.3. Discuss the main filter involved in this case.4. What should Mr.Shyam have done to avoid the misunderstanding?5. Who is to blame for this communication gap? Why?