Movie reviews used to be just word of mouth among friends or from critics hired by newspapers and magazines. How has the access to “audience” reviews in sites like Rotten Tomatoes changed the craft of...

Movie reviews used to be just word of mouth among friends or from critics hired by newspapers and magazines. How has the access to “audience” reviews in sites like Rotten Tomatoes changed the craft of movie reviewing? As a movie consumer, how much influence do differently “credentialed” reviewers have on your viewing choices? How do you think the rise of access to audience reviews has changed how movies market themselves?