Moss quotes from a 2004 talk given by Makolm Gladwell, who is also the author of "The Power of Context." Tn his talk Gladwell celebrates the skill of food scientist Howard Moskowitz in establishing...

Moss quotes from a 2004 talk given by Makolm Gladwell, who is also the author of "The Power of Context." Tn his talk Gladwell celebrates the skill of food scientist Howard Moskowitz in establishing the "bliss point" that would boost che sales of Prego spaghetti sauce. The tem1 bliss poi1tl in Gladwell's talk sounds very much like the tipping poi11t that he invokes in his discussion of context. Does Gladwell appear ro overlook the potential for mass manipulation in the foidings of psychologists? Does his excitement over the new research cause him to disregard the ethical dimension? "What role do ethical considerations play in GladweU's argument about the primacy of context over individuaJ choice?