Module 6 DQ 1 An international strategy can take many forms. Explain what a global strategy is and how is it different from a multi-domestic strategy. What are the traditional and emerging...

Module 6 DQ 1
An international strategy can take many forms. Explain what a global strategy is and
how is it different from a multi-domestic strategy. What are the traditional and
emerging reasons/motives that firms expand internationally?
Global strategy is based on the strategy implementation which makes an assumption that the
world is a ‘global village’. So, while making a strategy the global perspective is taken into
consideration rather than a single region. A strategy is implemented for the countries despite
their cultural differences. On the other hand, Multi-domestic strategy places high importance...