Mobile Square (text-message campaigning) is a customer-relationship-management platform. They service via text messages specific demographics, making donations by clicking on Web links. Started in...

FDI Analysis for Mobile Square to expand in Germany (Europe)
If you want your business to boom more in today’s scenario then investment in mobile
marketing. Mobile marketing is growing faster and is gaining more attention amongst consumers
compared to other similar forms like email marketing. The number of Smartphone users is
increasing day by day.
Four important requirements of mobile marketing are as follows:
1. A good service provider
2. Understanding the laws governing mobile marketing in that region
3. Make a limited offer
4. Don’t overload
Over 90% of text from SMS messaging campaigns are read and more than 15 – 30% get
response.
In today’s scenario of globalization, the power of a country to participate in global activity gives
implications about its competitiveness and performance. For service industry, Conventional trade
is less important. FDI is growing more rapidly for services more than goods.
Overview of Europe and German FDI:
Till early 90s Europe was successfully attracting inward FDI and had 50% plus FDI investments
all over the world. A remarkable FDI inward stock flow all over the world also helped European
GDP to grow. The FDI/GDP ratio went up with the increase...