MKT 205 Marketing Plan Strategy TemplateMKT 205 Marketing Plan Strategy Template Complete this template by replacing the bracketed text with the relevant information for your marketing plan...

MKT 205 Marketing Plan Strategy Template
MKT 205 Marketing Plan Strategy Template
Complete this template by replacing the bracketed text with the relevant information for your marketing plan strategy.
Product Selection
Healthy carob Bars are a type of chocolate substitute that is made up of carob Powder instead of cocoa powder. Carob is a legume that is native to the Mediterranean region and has a naturally sweet flavor that is similar to chocolate but without the caffeine and theobromine that are found in cocoa. This product is considered healthy because the powder is a good source of dietary fiber and antioxidants as well as belongs to the category of low fats and calories. Coconut oil and maple syrup that is used as an ingredient for the product instead of refine Sugars or artificial ingredients offering a healthy product for chocolate lovers and health-conscious individuals.
These products are simple and nutritious. As more people become health-conscious and concerned about the ingredients in their food there is a growing market for products that offer natural and minimally processed ingredients. This particular product is seen as a product that focuses on the increasing demand for healthy and natural food options. It is a healthy alternative to traditional chocolate bars which can be high in sugar and calories (Caliskan, 2021). By using natural ingredients, the company offers that this product can differentiate itself in the market and appeal to health-conscious consumers. In addition, companies can offer customization options such as adding nuts or seeds, or any other ingredients in terms of their test and preferences. This enhances the value proposition of the product.
Persona (Target Market)
The target market for the product is health-conscious consumers who are looking for a natural and healthy alternative to traditional chocolate bars. The following are some of the demographic and psychographic characteristics of the target market.
Demographic Characteristics
· Age: The age of the demography is mostly between 18 and 45 years old.
· Gender: Both males and females.
· Education: High School diploma or higher.
· Income Group: Middle to the upper middle class.
· Occupation: Office workers, students, and health professionals.
· Geographic location: Urban and Sub-urban areas.
Psychographic Characteristics
· Health conscious: They are concerned about their health and seek natural and...