MK 654Consumer BehaviorProject for Chapter 12Cultural InfluencesThis project is intended to demonstrate the importance of cultural factors for developingmarketing strategies.Find examples of marketing...

MK 654Consumer BehaviorProject for Chapter 12Cultural InfluencesThis project is intended to demonstrate the importance of cultural factors for developingmarketing strategies.Find examples of marketing strategies that are targeted at important cultural values inyour society. These could be ads, but other marketing strategies (pricing promotions)could be used too.These strategies should be for different brands in the same product class.Describe the strategies in detail and critically evaluate them.Did the strategy adapt to the culture (or social class), ignore certaincultural (or social class) differences, or try to change the culture (orsocial class). Do you think the strategies were effective? Why or whynot?This project is due March 20th. at midnight to SafeAssign.