MIS313 – Strategic Supply Chain Management - Trimester 1 2021 Assessment Task 1 – Part A - Case Study Report and Complex Diagrams; Part B Feedback Reflection – Individual Assignment DUE DATE AND TIME:...

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MIS313 – Strategic Supply Chain Management - Trimester 1 2021 Assessment Task 1 – Part A - Case Study Report and Complex Diagrams; Part B Feedback Reflection – Individual Assignment DUE DATE AND TIME: Wednesday, 12 May, by 8:00pm (AEST) PERCENTAGE OF FINAL GRADE: Part A (45%), Part B (5%) WORD COUNT: Part A (2000 words, complex diagrams), Part B (500 words) INTERIM MILESTONES: Last date to self-register/change seminar: Sunday, 21 March, 8:00pm (AEST). Students who cannot attend seminars or commit to a seminar day/time, contact the Unit Chair for an alternative to attending seminars. Drafts of Part A Sections 2 & 3 by Sunday 21 March, 8:00pm (AEST). Week 3 seminars give ‘on the right track?’ feedback on Section 2 for half the students, Week 4 seminars on Section 3 for the remaining the students. Record company choice (Option 1) / submit confirmation form (Option 2) by Sunday, 28 March, 8:00pm (AEST). Drafts of Part A Section 4 & Section 5 (metric/strategic aspects) by Sunday 11 April, 8:00pm (AEST). Week 5 seminars give ‘on the right track?’ feedback on Section 4 for half the students, Week 6 seminars on Section 5 for other students. Drafts of Part A Section 5 (operational aspects) by Sunday 25 April, 8:00pm (AEST). Week 7 seminars give ‘on the right track?’ feedback on Section 5 for half the students, Week 8 seminars on Section 5 for the remaining the students. Description This is an individual assessment where you will be a junior consultant for ConsultantCo. The aim of this assessment is for you to apply supply chain management and logistics knowledge (GLO1 Discipline-specific knowledge) to a company: • reviewing a specified subset of the company’s supply chain practices (GLO5 Problem Solving); • evaluating a problem with the practices and associated solution (GLO5 Problem Solving); and • evaluating the social and environmental responsibility with the practices and the solution (GLO8 Global Citizenship); • building capacity to seek, interpret accurately and act upon feedback to improve problem solving skills (GLO5 Problem Solving). Page 2 of 13 You will source a client for ConsultantCo – either a unique company from a specified list provided you will research (option 1) or a real company you will interview (option 2). You will then prepare a report to be evaluated by a senior consultant (i.e. a Deakin academic) of ConsultantCo. This is similar to real consultancies where junior consultants’ work for an external client is evaluated by senior consultants. The report is therefore not for the client. The report instead must meet the requirements expected by ConsultantCo. After you submit the assignment for evaluation (marking) by a senior consultant (Deakin academic), you can create a version of the report that meets the client’s needs if necessary (Option 2). The two parts of this single individual assessment are as follows: • Part A – a Case Study Report comprising a text word limit of 2,000 addressing ConsultantCo’s requirements in the table below, plus a minimum of one (1) complex diagram. • Part B – a Feedback Reflection Report (text word limit of 500, no diagrams) on how you sought, interpreted accurately and used feedback to improve your Case Study Report (Part A). Specific Requirements Part A – Recording a company choice (Option 1) / selecting a company (Option 2) There are two options for selecting a company on which do write the Part A Case Study Report. Option 1 involves selecting a unique company from a list of large (often multinational) companies, which has not been selected by another student. Instructions/steps on how to record your choice can be found under the Option 1 Company Selection Tool menu option found under the Content tab, Assessment Resources and then Assessment 1. Only students who record a unique company selection using the Option 1 instructions can use that company. You will then research that company and its industry to meet the ConsultantCo requirements below. You can change the company (up to the end of Week 3), but from the list provided and only if the new company has not already been recorded by another student. Option 2 is for students who want to use a real company from any country which they do not own/manage and which no other student is using. Students cannot own/manage the company, because GLO5 Problem Solving requires interviewing a client including the owner/manager. It cannot be the same company as another student because Part A will be too similar, and potentially guilty of collusion (Academic Misconduct). It can be a company in which you work. Option 2 is high risk due to COVID-19 because even if owner/ managers agree, they can later change their mind, delay interviewing, etc. Further, Option 1 will have comparatively less workload because Option 2 can be time-consuming (e.g. many owner/managers might say no, interviewing takes time, etc). Option 2 is therefore at the student’s own risk (e.g. no extensions). The owner/manager must sign a confirmation form (see Content tab, then Assessment Resources, then Assessment 1) before interviews can start. A franchise (e.g. pizza store) and a store/department/division run by a large company with different owners/managers will be considered different companies. Ask the owner/manager if they have already signed the confirmation form for another student. If yes, you must select another company. If you have not finished the interviews/confirmation by Week 3, you must change to Option 1 because you will be a high risk not completing. Work on Option 1 in parallel as a back-up. Page 3 of 13 Students are required to select a unique (or different) company, in the case of Option 1 or for Option 2, because Part B of the assignment requires that drafts of students’ Part A sections will be shown by staff during the weekly seminars for ‘on the right track?’ feedback. Selecting different companies means there is no risk of students copying your work for four reasons. First, there is no benefit of copying because the sections of the Part A Case Study Report will be different for each company. Second, copying other students’ work is considered Academic Misconduct and can incur severe penalties including zero for the assignment. Third, if any student decides to risk a severe Academic Misconduct penalty by copying, staff will know the original author of the work because the original author will be the one who submitted the draft. Fourth, students are not permitted to copy the work of other students, nor record seminars in any form when other students’ drafts are shown and, if suspected or caught doing so, will be reported to the Academic Integrity Committee. See the “interim milestones” and the Part B details below for further information. In the assignment requirements below, the selected company (either Option 1 or Option 2) will be referred to as “the client”, and will be considered as the company you have sourced for ConsultantCo. Part A – ConsultantCo requirements for the Case Study Report Table 1 below summarises the structure and requirements for the Part A Case Study Report expected by ConsultantCo. ConsultantCo provides this structure because the assignment is complex. The structure provides a good balance of broad guidance (i.e. high-level section headings) with flexibility (e.g. the content written specifically about the chosen client). Further, many real-life consultancies have a “house-style” for reports, so providing a structure is consistent such an industry practice. The Part A Case Study Report will focus on a single product type which you (and owner/manager for Option 2) select, and which the client sources from a tier 1 supplier. You can select any product type, so long as the client buys it regularly (at least monthly). These criteria are necessary because: • Selecting more than one product type increases the complexity of the assignment too much, especially if the client uses different sourcing practices for different product types. • Where a client uses the same sourcing practices for different product types, the report will be applicable to the other product types, and thus a single product type is sufficient. • Students will have difficulty developing a report with sufficient detail to meet ConsultantCo’s requirements if they select a product type which is purchased less frequently than monthly. • We focus on a product type (not a specific product brand, size, etc) because Option 2 clients are often reluctant to be more specific. For example, a restaurant might source “soft drink” of various brands, sizes and flavours. The product type in this example would be “soft drink”. Table 1 specifies ConsultantCo’s requirements for the Case Study Report, including the scope for client evaluation. This means some types of supply chain problems (e.g. parts of SOURCE and all of MAKE, DELIVER, RETURNS) and associated solutions, as well as some social and environmental responsibility issues, will be outside the scope and cannot be explored. The scoping is necessary because: • Deakin policy states that assignments must differ each trimester, which requires different scope or foci each year. Our approach is to focus on a different part of the SOURCE process and a different SCM metric each year. This is better than alternatives, including students only being allowed to pick companies from a different industry each year, or limiting choice of product type each year. Our approach achieves a good balance between flexibility for students (and real clients in the case of Option 2), and Deakin assignment policy. • Scoped requirements are common in industry. Further, such scoping means that feedback and answers to one student’s assignment drafts/questions will more likely help all students. Page 4 of 13 • The skills and knowledge that you (and the real client in the case of Option 2) gain from the doing the scoped assignment are applicable in other areas. For example, the solution evaluation relating to a specific product type within the specified part of SOURCE could potentially apply to other aspects of the client’s practices. You can consider if/how the solution examined within the scope of this report might apply to other client practices, but after the assignment has been completed. The word counts in Table 1 for each section are a guide only, and can be exceeded. That is, you have
Answered 5 days AfterMay 20, 2021MIS313Deakin University

Answer To: MIS313 – Strategic Supply Chain Management - Trimester 1 2021 Assessment Task 1 – Part A - Case...

Shubham answered on May 25 2021
152 Votes
STRATEGIC MANAGEMENT-INDIAN OIL
Table of Contents
Part A Case Study Report    4
Introduction    4
Background of Indian Oil    4
Decision factors    5
Product type diagram only    6
SCM Metric implications 1400’    6
Conclusion    9
Part B Feedback Reflection Report    9
References    11
Part A Case Study Report
Introduction
The Indian Oil is one of the best PSUs and biggest wealth creator in India. The oil and gas sector is one the eight core industries in India. The domestic production was 2.769 million metric tonnes and 600 million metric tonnes of proven reserves of oil. It is one
the largest contributor to non-OECD consumption. The purpose of the report is to analyse the various supply chain management problems of liquefied petroleum gas (LPG) produced by ONGC refineries so that demands, revenue, transportation constraints can be benefitted and to find its optimizing solutions.
Background of Indian Oil
Source: ONGC
Indian Oil Company Ltd. known as ONGC ( Oil and Natural Gas Commission) was established on 30th June 1959 and Mr S. Nijalingappa was its first Chairman. The Agreement for supply of SKO and HSD was signed with the then USSR in 1960. Under the Ministry of Petroleum and Natural Gas, Govt. of India it is carrying on various activities like production of LPG, transportation of crude oil, exploration, development and production of crude oil and natural gas. It is one of the pioneer in its field in India by serving 71 percent to Indian domestic production. It ranks 160 in Fortune Global 500 list and ranked 377 in Forbes Global lost of wowrld best employers.
The vision was advised by Dr APJ Abdul Kalam, the former president of India, for being a leader in managing, exploring and diversifying of energy sources. The strategic objective includes leveraging on competitive advantage and integrating energy businesses through exploration and production. It stress on increasing the reserves in near future. The assets and money management is another focus so that liquidity can be there to create value linkages between energy businesses. The CSR objectives include providing cleaner fuel to every household in India thus improving safety, health and environment for the quality of life. It also focus on poverty eradication, gender equality, socio-economic empowerment and livelihood enhancement. ONGC mainly deals in natural gas, petrol, diesel, jet fuels, crude oil, kerosene, lubricants and greases, industrial fuels, petrochemicals. The services include refining, technology licensing, marketing, training and pipeline. (ONGC, 2020)
Decision factors
    Decision Factors
    Contributions
    Technology
    Logistics and inventory planning, increased flow of information
    Supplier collaboration
    Reduction in cost and cycle time
    Facility Capacity
    What to produce and how much to produce
    Communication
    Improved relations with suppliers and customers
    Logistics
    Reducing transportation costs and increase accessibility to customers
    Environment
    Sustainability, clean and renewable energy systems, more greener coverage
These factors affect supply chain metric because in oil and gas industry these factors are of prime concern apart from extracting the raw products. Technology is useful in in exchanging material, financial and other important information.. It helps to plan inventory and logistics in efficient manner. The facility capacity needs to be determined then only production can be carried out accordingly. It helps to serve the demographics with much ease. The communication from organization to suppliers and customers is important to build and maintain trust. It suggests transparency and clear intentions. The supplier collaboration is essential to ensure timely delivery of packaging material. It reduces cycle time and lessen he cost of procurement. Logistics is also one of the deciding factor as to reach customers continuously and cost effectively it is required. The environmental issues need to be addressed in order to be sustainable and responsible as a moral duty.
Product type diagram only
SCM Metric implications
The supply chain metrics is used to quantify and define the performance of supply chain. It consists of qualitative measures like customer satisfaction, product quality and quantitative measures like delivery lead time, supply chian response time, resource utilization and delivery performance. Quantitative measures are financial and non-financial in nature. Financial measure include cost of drilling energy resources and finding new reserve beds, activity based costs like processing, handling, storing, assembling, packaging etc. It do included transportation costs and costs of perishable products. Lead time is the amount of delay in the business process which is non financial measure which is very important to calculate distribution and order management time. Resource utilization is an important aspect of supply chain network. If the resources are lying idle they increase the cost of production and disturbs the optimization process. There are different resources like
Manufacturing resources: Different machines, tools, handlers etc
Human resources: Skilled, unskilled, semi skilled personnel
Financial resources: liquidity, working capital, stocks etc
Storage resources: warehouses, silos, automated storage and retrieval systems.
Logistics resources: Air cargos, ship-cargos, rail transport, trucks and containers
A highly appreciable SCM metric have following characteristics:
Easy to understand: It is clear and easy to understand. It tells what is need to be measured and what results will be actually derived out of it.
Measure important information: The metrics should be designed in such a manner that its relevance should not be tenuous. It should reflect...
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