MIDROC Ethiopia Investment Group, owned by Sheikh Mohammed H. Al-Amoudi, started operation in 1996. It is the leading private investment Group engaged in multifaceted investment undertakings that have...

 MIDROC Ethiopia Investment Group, owned by Sheikh Mohammed H. Al-Amoudi,

started operation in 1996. It is the leading private investment Group engaged in multifaceted investment undertakings that have proved to make significant contributions to the development of the country's economy.MIDROC Ethiopia Investment Group to date has about 80 group and affiliate companies operating in agriculture & agro-industry, construction, hotel & tourism, manufacturing, mining, oil & gas distribution, real estate development, transport (including air transport), trade & commerce, healthcare, and education & training.The company management conducted a portfolio analysis for selected investment groups using the BCG matrix and categorized the business units as follows:Category 1: Investment in mining                It is not worth investing in this business unit because it creates low or negative Birr returns.Category 2: Investment in construction                 Generates cash but because of fast growing market, they require huge investment to maintain their leadCategory 3: Investment in trade and commercial services:                  Requires little investment and generates cash that can be utilized for investment in other business units.Category 4: Investment in Manufacturing                   Creates low cash but needs a lot to tap the high growth rate.Questions: 1.     What is the strategic objective of MIDROC Ethiopia's management team in conducting the BCG matrix portfolio analysis? 2.     Identify which of the categories indicated above represent any of the four portfolio of businesses (Star, Question Mark, Cash cow and dog) :a.      Category 1---------------------------------------------------------------b.     Category 2:--------------------------------------------------------------c.      Category 3: ------------------------------------------------------------d.     Category 4:-----------------------------------------------------------3.     Suggest appropriate strategy (standard strategy) to be adopted for each business unit of the company