PFA
Microsoft Word - S2_2021_BBS305_Global Business_FINAL.docx Student Subject Outline BBS305 Global Business 2021 Semester 2 Page 15 of 25 ASSESSMENT 3: INDIVIDUAL REPORT Weighting: 20% Due Date: Week 6 on Sunday (midnight) (5th September 2021 by 11:59 pm) Submission: Moodle and Turnitin Word limit: 2000 words (+/-10%) Subject Learning Outcomes Assessed: 2,3,4 Description of Task: Report - Analysis of a multinational / global organisation's international operations, business strategy and global market opportunity. This report assignment is an individual project. Students are required to demonstrate the following: Analysis of a multinational / global organisation's international business strategy, operations and global market opportunity. 1. Use online resources such as websites, journal articles, newspaper articles and databases (minimum 4 academic journals: total of 10 references). 2. Present an in-depth report that will include the following: a. Perform an in-depth analysis on selected multinational / global organisation and industry: i. Global Market Analysis (industry); ii. Strategy Analysis (company); iii. Problems and Opportunities Statement. Assignment Structure: Executive Summary • An Executive Summary should cover all the aspects in the body of the report but in an abbreviated form. Introduction • Short document or section of a document, produced for business purposes, that summarizes a longer report or proposal or a group of related reports, in such a way that readers can rapidly become acquainted with a large body of material. Body/Discussion and Conclusion • Company Background o Company review o Background of company (history) o Current operations • Global Market Analysis (industry): Future Demand: Student Subject Outline BBS305 Global Business 2021 Semester 2 Page 16 of 25 o Market Size o Market Growth/Decline o Market Profitability o Industry Cost Structure o Distribution Channels o Market Trends / Industry Outlook o Critical Success Factors Market Attractiveness o Industry Life Cycle • Strategy Analysis (company): o Evaluate what countries the company operates in; o Determine success / failure rate; o Identify key strategies used. • Problems and Opportunities Statement: o The organizations capabilities: in relation to the CSF’s o Other opportunities: where we have capabilities, but these are not critical o Future opportunities: where we don’t have capabilities, but we can develop them o Problems: that must be addressed (identify the most significant problems) o Strategic Implications: of the above four factors. That is, the strategic issues / challenges confronting the organisation. • The conclusion should contain a brief statement of all topics discussed in this report. There should be a focus on how your strategies improve the efficiency of the organisation. Please do not include any new information. Reference List • The reference list should include at least 10 references (4 academic and 6 non-academic). It should be presented in alphabetical order and please remember to follow the Harvard Reference Style. Appendix (if needed) Report Structure & Presentation • Quality of writing is expected to be of a very high “University” level standard (i.e., a mostly well thought-out, with clear guidance through linked and cohesive paragraphs). Correct grammar, spelling and punctuation is expected. Including a conclusion at end of report. Student Subject Outline BBS305 Global Business 2021 Semester 2 Page 17 of 25 Detailed Grading Criteria AssessmentTask3 High Distinction (80-100) Distinction (70-79) Credit (60-69) Pass (50-59) Fail (0-49) Executive Summary (2 marks) Outstanding executive summary that provides an excellent and convincing overview of the key aspects of the report. Very good executive summary that clearly and concisely summarises the key aspects of the report. Satisfactory executive summary that includes a reasonable overview of aspects of the report. Some key findings may not be clearly presented. Adequate executive summary that summarises some, but not all key aspects of the report. Multiple key findings are not presented. No executive summary provided and/or executive summary does not summarise the key aspects of the report. Introduction (2 marks) Outstanding introduction that provides excellent context for the report body. Provides excellent context for the report. It clearly and concisely states the report’s purpose in an engaging and thought- provoking way. Very good introduction that provides effective context for report body. Provides effective context for the report and concisely states the report’s purpose. Satisfactory introduction that provides good context for the report and outlines its purpose. Some required elements may be missing. Adequate introduction that provides basic context for the report. Outlines the report purpose, however it may not be clear and coherent enough to warrant a higher award. No introduction provided and/or introduction not linked to the topic and/or analysis provided in the body of the report. Identification of Global Factors (2 marks) Detailed identification of all relevant factors: Future demand and market attractiveness. Clear identification of relevant factors: Future demand and market attractiveness. Some identification of most of the relevant factors: Future demand and market attractiveness. No or incomplete identification of some or all or the following relevant global factors: Future demand and market attractiveness. No identification of relevant global factors. Analysis of Strategy Application (2 marks) In-depth analysis of company’s strategies, operation and implementation. Provides excellent context and critical analysis of strategy application. Good analysis of company’s strategies, operation and implementation. Provides good context and critical analysis of strategy application. Moderate analysis of company’s strategies, operation and implementation. Provides moderate context and minor analysis of strategy application. Minor analysis of company’s strategies, operation and implementation. Provides poor context and minimal analysis of strategy application. No identification or analysis of strategy application. Analysis of information (2 marks) Excellent demonstration of deep and complex analysis relevant to the assessment. Excellent range of global sources linked to the analysis provided. 5 or more references provided. Very good demonstration of deep analysis relevant to the assessment. Very good range of issues linked to the analysis provided. 4 or more references provided Sound demonstration of deep analysis relevant to the assessment. Good range of issues linked to the analysis provided. 3 or more references provided. Adequate/Basic demonstration of analysis, however, not in sufficient depth. Basic range of issues provided. At least 2 sources provided. Poor or superficial demonstration of analysis. Issues identified were not linked to the analysis provided. Less than 1 sources provided. Application of Analysis to Management Theory / Tools (2 marks) Comprehensive application of analysis to specific management theory/content application; Creative recommendations given Clear application of analysis to specific management theory/content application; Valid / good recommendations given Some application of analysis to specific management theory/content application; Weak recommendations made Minor application of analysis to specific management theory/content application; Incorrect recommendations made No application of analysis; no recommendations provided. Student Subject Outline BBS305 Global Business 2021 Semester 2 Page 18 of 25 Conclusion (1 mark) Excellent conclusion strongly linked to the analysis provided. Very good conclusion well linked to the analysis provided. Good conclusion linked to the analysis provided. Basic conclusion somewhat linked to the analysis provided. No conclusions provided or recommendations not linked to the analysis provided. Content (2 marks) The task includes approximately three quarters or more of the relevant information under the correct headings and in the right order. Few irrelevancies included. The task includes about two thirds of the relevant information. There may be evidence of slight difficulties in organizing the information or of slight incomprehension. The task includes at least half the relevant information required, but some disorganisation and misunderstandings may be evident. The essential message is passed on and provides a useable basis for the recipient to work from. The information conveyed convinces the reader that although the student has understood the gist of the material, s/he is not fully in command of it and the message to the recipient is unclear. The information provided fails to convince the recipient that the student has grasped the basics of the material. Language and Writing Skills (2 marks) Excellent variety of sentence structures and lengths, showing an excellent control of word choice with a powerful, confident and precise use of language. The report is entirely free of any errors. Uses discipline- appropriate language. Very good variety of sentence structures showing control of word choice with a clear style. Language use demonstrates precision and expressiveness as well as clarity. Small errors may be present. Uses discipline-appropriate language. Good variety of sentence structures, showing adequate control of word choice, however with an inconsistently clear writing style. Errors are evident – the report requires more careful proofreading. Uses discipline- appropriate language, with small exceptions. Clear enough to be understood; some confused or unclear expression. Spelling, punctuation and grammar generally satisfactory but may need attention. Multiple errors evident throughout the paper. Uses discipline- appropriate language, with some exceptions. Language is unclear and poorly expressed, making it difficult to understand. Serious and frequent problems with word choice and sentence structure. Spelling and grammar require major attention. Research & Referencing style [Harvard style] (2 marks) Excellent evidence of wider reading and exhaustive research effort relating to the multinational / global organization’s international business strategy. Excellent examples/evidence used to support the report findings. 5 or more references provided Excellent use of a wide variety of references, all from credible sources, correctly referenced with no