Microsoft Word - CIHE S1 2021 BUS301 UO.docx 1 Unit outline BUS301 DIGITAL ECONOMY Unit Outline Unit Code Name of unit BUS301 Digital Economy Unit description To prepare students with a working understanding of the technological world of contemporary commerce, this unit begins by considering the broad scope of the digital landscape. It develops this consideration by looking at the history, architecture and social impact of the internet and digital technology, grounding this is a consideration of the way technological tools and applications shape a digital life. The unit then considers the future life of the internet and digital technology and the impact it may have on interaction and business. 1.1 Administrative details Associated higher education awards Duration Level Academic Staff Bachelor of Accounting Bachelor of Entrepreneurship and Innovation One Semester 3 Lecturer & Unit Coordinator Dr Anju Kalluvelil Janardhanan Email:
[email protected] Course Coordinator Bachelor of Accounting Dr Asal Al-Odat Email:
[email protected] Course Coordinator Bachelor of Entrepreneurship and Innovation Dr Mahfuz Ashraf Email:
[email protected] 1.2 Core or elective unit ☒ Core subject ☐ Elective subject ☐ Other (specify below) 1.3 Unit weighting Unit credit points Total course credit points 10 240 SECTION 1: GENERAL INFORMATION 2 Unit outline 1.4 Student workload Number of class hours per week Number of personal study hours per week Total workload hours per week 3 7 10 1.5 Delivery mode Mode Details ! Face to face On site study supported by secure access to the Learning Management System. ! Full-time Full-time study involves 4 units per semester. " Part-time Part-time study involves 1 to 3 units per semester. 1.6 Work-integrated learning activity Not applicable 1.7 Pre-requisites and co-requisites " Yes ! No If yes, provide details of the prerequisite or co-requisite requirements below. 1.8 Other resource requirements " Yes ! No If yes, provide details of the prerequisite or co-requisite requirements below. 2.1 Unit Learning Outcomes (ULO) On successful completion of this unit students will be able to: ULO1. Describe how the rapid development of internet-based technologies has shaped the digital economy and contemporary business practices. ULO2. Explain the technology roadmap that underpins the digital economy and apply technology adoption theories. ULO3. Analyse emerging technologies and their implications for business and financial transaction processes in the future. SECTION 2: ACADEMIC DETAILS 3 Unit outline 2.2 Topics included in the unit Week Topic Prescribed Reading Assessment Timing 1 Understanding the digital business world Schneider, G (2017). Electronic commerce (12th ed.). Cengage Learning. Chapter 1 Introduction to electronic commerce 2 Technology for Organization Chapter 2 Technology Infrastructure: The Internet and the World Wide Web 3 Business operation in the digital business world- Sales Chapter 3 Selling on the web 4 Mid-semester break 5 Business operation in the digital business world- Marketing Chapter 4 Marketing on the web 6 Business to business activities Chapter 5 Business-to-Business Activities: Improving Efficiency and Reducing Costs Assessment 1 (Case Analysis) 7 Social networking for the emerging digital economy Chapter 6 Social Networking, Mobile Commerce, and Online Auctions 8 Environment of the electronic commerce Chapter 7 The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues 9 Digital economy for innovation [Seminar] See the additional materials 10 Digital economy for enterprise [Seminar] See the additional materials Assessment 2 (Essay) 11 Payment systems and Planning for electronic commerce Chapter 11 Payment Systems for Electronic Commerce Chapter 12 Planning for Electronic Commerce 12 Digital economy for emerging countries [Seminar] See the additional materials 13 Assessment 3 (Presentation and Summary) 4 Unit outline 2.3 Assessment Summary Type When assessed Weighting ULO cross reference Assessment 1: Case Analysis (Individual) Students will be required to present a written analysis of a particular scenario of Information Technology (IT) organisation (1000 words). Week 6 20% ULOs 1, 2 & 3 Assessment 2: Essay (Individual) Students are required to write a gap analysis of an IT organisation that considers the impacts of technology on business using the theoretical and conceptual content taught in the unit (2000 words). Week 10 50% ULOs 1, 2 & 3 Assessment 3: Presentation and Summary (Individual) 1000 words Students are required to give a 5-minute presentation to the class proposing the ways in which business might be conducted in the future. Each student will be required to prepare and submit a 1000-word presentation summary. Week 13 30% 10% presentation 20% summary ULOs 1, 2 & 3 2.4 Prescribed and recommended reading Prescribed Texts Schneider, G (2017). Electronic commerce (12th ed.). Cengage Learning. Recommended Reading Jordan, T. (2019). The Digital Economy. John Wiley & Sons. Kroenke, D.M., Boyle, R.J. (2019). Experiencing MIS (8th ed.). Pearson Education. Petit, N. (2020). Big Tech and the Digital Economy: The Moligopoly Scenario. Oxford University Press. Jabłoński, A., & Jabłoński, M. (2019). Social Business Models in the Digital Economy: New Concepts and Contemporary Challenges. Palgrave MacMillan. 2.5 Grade descriptions Grade Level /Quality of work Code Range High Distinction (outstanding performance) HD 85% and above Distinction (very high level of performance) D 75-84% Credit (high level of performance) C 65-74% Pass (competent level of performance) P 50-64% Fail (outright) (attempted all assessments but did not achieve 50%) F below 50% Fail Non-Submission (did not attempt all assessments and did not achieve 50%) FNS below 50% 5 Unit outline 2.6 Academic Misconduct – plagiarism, collusion and cheating Crown Institute of Higher Education upholds the principle that academic integrity relies on the application of honesty in all scholarly endeavour. Students of CIHE will conduct themselves in their academic studies honestly and ethically and are expected to carefully acknowledge the work of others in all their academic activities. 2.6.1 Types of academic misconduct Academic misconduct involves cheating, collusion, plagiarism or any other conduct that deliberately or inadvertently claims ownership of an idea or concept without acknowledging the source of the information. This includes any form of activity that negates the academic integrity of the student or another student and/or their work. Plagiarism occurs when students fail to acknowledge that the ideas of others are being used. Specifically, it occurs when: ● other people’s work and/or ideas are paraphrased and presented without a reference; ● other students’ work is copied or partly copied; ● other people’s designs, codes or images are presented as the student’s own work; ● phrases and passages are used verbatim without quotation marks and/or without a reference to the author or source; ● lecture notes are reproduced without due acknowledgement. Cheating occurs when a student seeks to obtain an unfair advantage in an examination or in other written or practical work required to be submitted or completed for assessment. Collusion (unauthorised collaboration) involves working with others without permission to produce work which is then presented as work completed independently by the student. Collusion is a form of plagiarism. Students should not knowingly allow their work to be copied. Students should be familiar with the Student Academic Integrity and Honesty Policy available on the CIHE website. 2.6.2 Avoiding academic misconduct CIHE follows APA style of referencing. Seek support from library and academic staff on avoiding academic misconduct and appropriate referencing. 2.7 Submission of assessment items Students are required to submit assessment items at the time and date specified in this Unit Outline. Assessment items submitted after the due date will be subject to a penalty unless the student has been given prior approval in writing for an extension of time to submit that item. 2.7.1 Penalties for late submission An assessment item submitted after the assessment due date, without an approved extension or without approved mitigating circumstances, will be penalised. The standard penalty is the reduction of the mark allocated to the assessment item by 10% of the total mark applicable for the assessment item, for each day or part day that the item is late. Assessment items submitted more than ten days after the assessment due date are awarded zero marks. 2.7.2 Extensions and alternative arrangements Extensions to assignment deadlines (not including exams) based on mitigating circumstances shall be at the discretion of the Lecturer for a unit. Mitigating circumstances are circumstances outside of the student's control that have had an adverse effect on the student's work or ability to work. Extensions of up to three days are permissible. Students must email or otherwise write to the Lecturer prior to the due date for an assessment item. The student must produce a copy of their work to date on the assessment, demonstrating that they have commenced work. 6 Unit outline 2.7.3 Special consideration Students requiring extensions in excess of 3 days must apply for special consideration. Students must apply in writing with supporting documentation to the Course Coordinator for special consideration within three days of the due date of the assessment item or exam (or the extended due date if an extension has been granted). 2.7.4 Reasonable adjustment Students with