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Microsoft Word - BIZ301_Assessment 1_Case Study_M3.docx BIZ301_Assessment 1_Case Study_M3.DocxCase Study_M3 Page 1 of 5     ASSESSMENT BRIEF  Subject Code and Title  BIZ301 Organizational Creativity and Innovation  Assessment  Case Study Analysis  Individual/Group  Individual  Length  1,200 words +/‐ 10%  Learning Outcomes  a) Differentiate between the processes of creativity,  innovation, and entrepreneurship  b) Identify organisations that develop and foster the  processes, practices, and attributes for creativity and  innovation  d) Explain the implications for organisational strategy,  when developing a culture of creativity and/or  innovation  Submission  Due by 11:55pm AEST/AEDT Sunday of Module 3 (week  6)  Weighting  35%  Total Marks  100 marks  Objective:   To develop an understanding of an how innovations are conducted in organisations   Understand the process and methodology of bringing innovative products  and  solutions to the market   Develop an understanding of how customers play an important role in the  development of innovative market based solutions   The assessment will prepare you to be able to develop valuable skills towards the  group venture plan  Context:  Innovation and creativity are growing in importance, within organisations pursuing  excellence and growth, in a competitive business world. Organisations use various  innovative methods and techniques to ensure competitive advantage within their market  place and meet their customer’s needs. This assessment will encourage students to explore  the methods and approaches undertaken by a leading organisation and to critique a global  brand name. The aim of this assessment is to identify the success of Apple. Students will  BIZ301_Assessment 1_Case Study_M3.DocxCase Study_M3 Page 2 of 5       identify the attributes of the people, places, products and approaches that have made Apple  the most valuable company in the world, with regards to market capitalisation.      Instructions:  Students will review and critique the case study: Design Thinking and Innovation at Apple by  Stefan Thomke and Barbara Feinberg (2012). It may be helpful to print the case study and  highlight useful sections and/or take notes as you read. The output will be a 1,200 word  report that responds to the following four questions:  1) In the students view, how does innovation and strategy work together at  Apple?  2) Identify the innovation approach Apple has successfully used to identify  customers’ needs, and how did it help them to continue to stay ahead of the  competition?  3) What role did Apple’s people have, in the company constantly coming up with  innovative products, and how did the culture at Apple encourage/discourage  them?  4) What impact did Steve Jobs have on Apple and what did he bring, personally,  to the organisation? What was Steve Jobs view of process and innovation?  You have the option of undertaking further reading on Apple, if you wish, in order to  enhance your analysis. Any additional reading must be properly referenced in your report.      Submission Instructions:  Submit  your  research  report,  by  clicking  on  the  Assessment  link,  in  the  main  navigation  menu in BIZ301 Organisational Creativity and Innovation. The learning facilitator will provide  feedback via  the Grade  Centre  in  the LMS portal.  Feedback can be viewed  in My Grades.  BIZ301_Assessment 1_Case Study_M3.DocxCase Study_M3 Page 3 of 5        Learning Rubric: Assessment 1 Assessment  Attributes  Fail (Unacceptable)  0‐49%  Pass  (Functional)  50‐64%  Credit  (Proficient)  65‐74%  Distinction  (Advanced)  75 ‐84%  High Distinction  (Exceptional)  85‐100%  Grade  Description  (Grading Scheme)  Fail grade is awarded if  a student is unable to  demonstrate  satisfactory academic  performance in the  subject or has failed to  complete required  assessment points, in  accordance with the  subject’s required  assessment points.  Pass is awarded for work  showing a satisfactory  achievement of all  learning outcomes and an  adequate understanding  of theory and application  of skills.  A consistent academic  referencing system is  used and sources are  appropriately  acknowledged.  Credit is awarded for work  showing a more than  satisfactory achievement of  all learning outcomes and a  more than adequate  understanding of theory  and application of skills.  A consistent academic  referencing system is used  and sources are  appropriately  acknowledged.  Distinction is awarded for  work of superior  quality  in achieving all learning  outcomes and a superior  integration and  understanding of theory  and application of skills.  Evidence of in‐depth  research, reading,  analysis, and evaluation is  demonstrated.  A consistent academic  referencing system is  used and sources are  appropriately  acknowledged.  High Distinction is  awarded for work of  outstanding quality in  achieving all learning  outcomes together with  outstanding integration  and understanding of  theory and application of  skills.  Evidence of in‐depth  research, reading,  analysis, and original and  creative thought is  demonstrated.  A consistent academic  referencing system is  used and sources are  appropriately  acknowledged.  Effective  incorporation of the  data from the case  study  Limited understanding  of the organisation.  Limited knowledge of  Adequate understanding  of the organisation.  Shows clear  Good understanding of the  organisation.  Identifies different  Highly developed  understanding of the  organisation.  A sophisticated  understanding of the  organisation.  BIZ301_Assessment 1_Case Study_M3.DocxCase Study_M3 Page 4 of 5      30%  the different  approaches or methods  used by Apple to  achieve their goals.  understanding of the  different approaches or  methods used by Apple to  achieve their success.  approaches or methods  used by Apple and is  able  to clearly link this with the  success of the organisation. Clearly outlines the  macro‐level strategies  employed by Apple to  demonstrate competitive  leadership.  Clearly outlines and  integrates the key  aspects of macro‐ and  micro‐level attributes of  Apple’s product  innovation, people, and  customer/market need.  Knowledge and  understanding of  appropriate theory  30%  Limited understanding  of required concepts  and knowledge.  Often conflates/confuses  assertion of personal  opinion with information  substantiated by evidence  from the research/course  materials.  Supports personal opinion  and information  substantiated by evidence  from the research/course  materials to outline Apple’s  contribution to society.  Discriminates between  assertion of personal  opinion and information  substantiated by robust  evidence from the  research/course materials Systematically and  critically discriminates  between assertion of  personal opinion and  information  substantiated by robust  and extended reading. evidence from the  research/course  materials and extended  reading. Integrates Apple’s  Synthesis of case  study data and  theory  20%  Limited synthesis and  analysis of the key  information.  Limited  application/recommend  ations based upon  analysis.  Demonstrated analysis  and synthesis of new  knowledge with  application.  Shows the ability to  interpret relevant  information from the  case study, to develop a  list of approaches.  Well‐developed analysis  and synthesis, with  application of  recommendations linked to  analysis/synthesis.  Outlines the key aspects of  the  innovative approaches  taken by Apple.  Thoroughly understands  the approaches of  innovation taken by the  organisation and its  impact on the success of  the company.  Is able to attribute the  approaches to the  continued development  of innovative products.  Highly sophisticated and  creative analysis of the  approaches used.  Is able to link the  approaches used and  their impact on society.  Able to identify other  organisations that may  use these approaches to  remain competitive.  BIZ301_Assessment 1_Case Study_M3.DocxCase Study_M3 Page 5 of 5      Delivery of a  professionally  structured, written  and presented  Poorly structured  document that is  difficult to understand  and not well presented.  Acceptable structure and  presentation and  adequately written.  Information, evidence, and  explanations are well  structured and presented.  A mostly clear flow to the  Information, evidence,  and explanations are well  structured and  presented.  Expertly presented; the  report is logical,  persuasive, and well‐  supported by evidence  document  investigative approach. A very clear flow to the Demonstrates an  20%  Line of reasoning is easy to  follow.  investigative approach. Line of reasoning is  logical, insightful, and  excellent flow and  professional approach to  the investigation.  easy to follow.   Effective use of graphics  Clear line of reasoning  and supporting data, to and approach is expertly  aid with communication. delivered.  Extremely effective use  of graphics and  supporting data.  Engages and sustains the  audience’s interest in the  topic.
Answered Same DayJul 09, 2020BIZ301

Answer To: Microsoft Word - BIZ301_Assessment 1_Case Study_M3.docx BIZ301_Assessment 1_Case Study_M3.DocxCase...

Kuldeep answered on Jul 11 2020
141 Votes
Running head: Organizational Creativity and Innovation
Organizational Creativity and Innovation
Organizational Creativity and Innovation
Student Name
University Name
Date
Unit Name
Unit Code
Contents
Introduction    3
Innovation and strategy work together
at Apple    3
Innovation in Design    3
Platform Strategy    3
Innovation approach Apple has successfully used to identify customers’ needs    4
Apple’s people have, in the company constantly coming up with innovative products    5
Impact did Steve Jobs have on Apple    5
Conclusion    6
References    7
Introduction
The purpose of this study is to enlighten Apple's design innovation. Apple products are in every respect because they are products that revolutionize the entire industry. Apple has several strategies to help shape today's Apple. In order to be an extremely successful company, Apple has strong marketing and branding as well as extensive innovation. Apple has high value and higher customer satisfaction, which makes them a competitive advantage in the market. This is possible because deep design thinking and innovation distinguish them from competitors.
Innovation and strategy work together at Apple
Innovation in Design
As Steve Jobs once said, products must become "very good" in design and interface, and need to be needed. This strategy has made Apple a success today because it is what customers are looking for. "Simplistic design" is Apple's mantra; they make products for children to use for the elderly. They followed this mantra deeply and the design was sober and can be welcomed when the customer first appeared. As Jonathan Ive said, "Our team as Apple focuses on the smallest details of product design, and ordinary customers won't notice it throughout the product cycle. We do this because it's why the product line looks great." Therefore, innovation in design strategy is very effective for Apple, from the very beginning to the company's most important agenda, which is why Apple is leading the way in design thinking and innovation. There is no need to see innovation in creativity alone; it can also be done in Apple's proven design to the world.
Platform Strategy
As everyone knows, Apple has sneered at its strategy and operations, which has turned into a high expectation of marketing magic and followers. The platform strategy provides tremendous advantages to companies, customers, and supplier. For Apple, they value design, resources, and time to invest in the initial product, and can leverage derivatives; these can be developed and added faster because they build and leverage existing designs in the platform element. This...
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