Microsoft Word - Assessment Task 2b.docx ( Assessment Task 2b (AT2 b) Individual Reflective Report ) Please use the information provided below to help guide your approach to Assessment Task 2b. Assignment details ( Due Date: Saturday, 2 7 May 2021, 11:30 a m Task Length: 1600 words +/- 10% [References not included in the word count] References: Min. 15 academic sources ) Assignment objectives The objectives of this assessment task are for you: · To critically analyse the research task carried out as a group in AT2 (a) individually, in light of the ethical theories studied during the semester · To apply the knowledge about ethical theories, philosophies and concepts studied during the semester on your own ethics and their origin · To reflect on the ethical challenges and successes you faced as an individual, during the group task, and provide recommendations on how to mitigate the ethical issues using ethical theories Report narrative Reports are different from essays and are more structured. It is important to remember that reports differ according to the audience for whom they are written. For this assessment task, you are to assume that the workplace/ organisation you investigated, as a group, is where you are employed. Your role as an employee is that of a business researcher that has been tasked to provide a report about your specific topic, to the top management of your workplace/ organisation. Assignment structure The expected format of this assignment is a recommendation report. See the below table for more guidance. Title Page (not included in the word count) This page should include: · The report title · Your name and student ID Executive Summary (not included in the word count) A paragraph that provides a quick overview of the entire report, including its purpose, major findings and recommendations Table of Contents (not included in the word count) The table of contents lists the main headings used in the report and includes the page on which the headings appear. Any tables, diagrams or illustrations should be listed separately in a Table of Figures which comes after the Table of Contents. ( BMA735 Management Ethics Semester 1, 2021 ) ( LAS 202 1 ) ( 1 ) Introduction The introduction should explain the purpose of the report, and the analysis/description that will be provided to the reader (it only needs to be brief; 2-3 sentences max). No discussion about theories here. Body The body of the report contains the substance of the report. It should be separated into topic/discussion areas using numbered headings and subheadings for more clarity. The body of the report will need to · identify and critically analyse the ethical challenges and successes that arose during the research process as a group- provide your group’s dynamics · use relevant ethics literature, ethics theories, philosophies and concepts studied during the semester; each theory used has to be explained the first time with academic citations. · provide a reflection of your personal ethical foundation, and how it impacts your decisions. You will need to answer the following questions: · What were some of the challenges that you faced individually within the group during the process from research to presentation? · Why did you feel the way you did? · What were some of the successes during the investigation? · Where do your ethics come from? [religion, philosophy, family, government, society], and how do they influence your decisions as an individual? · Did you as an have an influence in group research and presentation? · How does literature, ethics theory or philosophy supports your ethical foundation and why? Conclusion and Recommendations The recommendations provided need to justify your course of action towards mitigating the ethical issues found within your workplace/ organisation using your own moral compass as an individual. Each recommendation will also use ethical theories, supported by academic literature. Reference List Please reference all material cited in the report using the Australian Harvard Referencing Style (make sure to include references to any images used). Appendices (not included in the word count) The appendices should contain any additional supporting information (e.g. pictures, graphs, tables) that are relevant, but are included at the end of the report, so as not to distract the reader from the ideas in the main section of the report. The appendices should be clearly set out and numbered in the order they are mentioned in the text and provided in the table of contents. Assignment formatting ( Reports should be professionally presented using of fonts that are easy to read – Times New Roman , Palatino , Calibri, Arial or the like. (12 points in general) Double spacing Headings can be bold without any underlining Numbered pages ) Assessment rubric Please ensure that you review the assessment rubric prior to submitting your assignment. Referencing The principles of academic integrity are highly valued at the University of Tasmania. You are expected to maintain academic integrity by correctly referencing other scholars’ work and not copying others work without attribution. If in any doubt, we recommend that you make yourselves aware of the following resources: 1. Academic Integrity for Students 2. Harvard referencing style 3. Turnitin The assignment dropbox is set up with Turnitin functionality enabled, to identify similarities with other academic and other sources online Instances of academic misconduct may be referred to the Head of the School of Management and Marketing. Introduction User friendly Mobile App SaaS based platform Predict and depict symptoms of depression Global mental health Why this app? Providing mental health support has been challenging when approximately only 1 in 2 people with mental health issue seek professional help. (Richard N. et al 2016) Develop neural network Monitor speech in real time How does it work? Neural network Neural network combines multiple neurons. Each input is fed to each neuron (Marco P. 2019) Problems Only 72% accuracy Does not differentiate accents Does not identifies sarcasm Solutions Expanding voice collection Inviting volunteers in social media to participate Asking specific questions Questions must be designed by psychiatrists Measuring overall mental well-being of participants Connecting users to psychiatrists Creating a platform where users have access to psychiatrists Providing virtual mental health consultation services to users. users PROTOTYPE Value Proposition Users(patients) can evaluate their mental well-being Allowing users to contact psychiatrist Easy access due to covid 19 Providing immediate access to psychiatrists Helping psychiatrists to increase their income CUSTOMERS PSYCHIATRISTS PATIENTS Target market •Countries where English is spoken like Australia, New Zealand, Canada, United states etc. ( world Atlas 2018) • People of age 18 to 45 Years 18 -29 years adults experience high depression ( National center for health statistics 2020) •Target psychiatrist from different countries where the service is provided Resources What do we need ? •Human resources such as IT experts, Psychiatric •Physical resources such as office space, equipment’s •Financial resources for smooth operation. Marketing •Advertise through social media • Targeting people of age 18 to 45 Years who are using social media actively ( yellow social media report 2018) COST ESTIMATE Initial cost (building the app) one time investment$ 68,400 Yearly Maintenance Cost$ 13,680 Salaries Customer Service IT Programmer Marketing Staff Administrative Staff$ 51,406 $ 84,497 $ 57,873 $117,357 Other Operating Expenses$10,000 Marketing Expenses$ 20,000 Total yearly operating Cost$354,813 REVENUE Number of Psychiatrist100 Monthly Subscription Fee$94,800 ($79*100) Psychiatrist Charge$83.3 per patient Service Charge (10%)$8.33 per patient BREAK-EVEN POINT Break-even point at 31,214 users i.e. 26 users per psychiatrist monthly. NO of PatientRevenueCostProfit 10,000178100354813-176713 15,000219750354813-135063 20,000261400354813-93413 25,000303050354813-51763 30,000344700354813-10113 35,00038635035481331537 BREAKEVEN POINT Revenue100001500020000250003000035000178100219750261400303050344700386350Cost100001500020000250003000035000354813354813354813354813354813354813 PAYBACK PERIOD Year 1Year 2Year 3 Revenue386,350424,985467,483.50 Operating Cost354,813372,553.65391,181.33 Profit before tax31,53752,431.3576,302.167 Tax8672.67514,418.6220,983.09 Cash Flow22,864.338012.755,319.07 YearCashflowCumulative Cashflow 068,400 122,864.3(45,535.7) 238,012.7(7,523) 355,319.0747,796.07 PAYBACK PERIOD2.13 years TARGET USERS = 35,000 Revenue rises by 10% every year Cost increases by 5% WHAT FOR FUTURE ?? Increase Revenue Stream Expand More countries removing language barriers Add More features like communities to connect with more people References App press 2021, viewed 6 May 2021, https://www.app-press.com/blog/whats-the-cost-to-maintain-an-app#:~:text=If%20your%20initial%20development%20costs,covered%20with%20your%20monthly%20payment. Payscale 2021, viewed 6 May 2021, https://www.payscale.com/research/AU/Job=Customer_Service_Representative_(CSR)/Salary Payscale 2021, viewed 6 May 2021, https://www.payscale.com/research/AU/Job=Information_Technology_(IT)_Consultant/Salary Payscale 2021, viewed 6 May 2021, https://www.payscale.com/research/AU/Job=Marketing_Officer/Salary Payscale 2021, viewed 6 May 2021, https://www.payscale.com/research/AU/Job=General_Manager/Salary Your health in mind 2021, viewed 6 May https://www.yourhealthinmind.org/psychiatry-explained/cost-to-see-a-psychiatrist Marco P. 2019, viewed 6 May 2021, https://towardsdatascience.com/step-by-step-guide-to-building-your-own-neural-network-from-scratch-df64b1c5ab6e National Centre for Health Statistics 2020, viewed 6 May 2021, https://www.cdc.gov/nchs/products/databriefs/db379.htm Rickard N, Arjmand H, Bakker D, Seabrook E 2016, ‘Development of a Mobile Phone App to Support Self-Monitoring of Emotional Well-Being: A Mental Health Digital Innovation’; Vol 3, No.4: e49 URL: https://mental.jmir.org/2016/4/e49 DOI:10.2196/mental.6202 https://www.verywellmind.com/depression-facts-you-should-know-1067617 World Atlas 2018, viewed 6 May 2021,
. Yellow Social Media Report 2018, viewed 6 May 2021, . .MsftOfcThm_Accent1_Fill { fill:#23ADDC; } .MsftOfcThm_Accent1_Stroke { stroke:#23ADDC; }