MGT801 Assessment Brief - Written Report.pdfMGT801 Report Marking Rubric Introduction 10 9 7-8...

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MGT801 Assessment Brief - Written Report.pdf

MGT801 Report Marking Rubric Introduction 10 9 7-8 5-6 4 3 0-2 Give a very clear context, scope and background to issue/ problem, and purpose of this study, Provides scope and objectives. Explains what is going to be covered in the report as well as what will not be covered. Provides a structure, scope and objectives to help the reader – the scope may not be fully described – what will or will not be covered. Provides a structure, but the scope and objectives may not be clearly explained. The scope and objectives are not clearly explained. The reader may not understand the scope of the report / points to be covered. The scope and objectives pf the report may be incomplete or not clearly explained. The introductio n does not explain the structure and scope of the report. Executive summary 10 9 7-8 5-6 4 3 0-2 Provides thorough, informative overview of the report Clear and competent overview of the report Reasonable overview of the report is provided. Provides a fair overview of the report. A fair overview which may be slightly disorganised and/or omit some points. A limited overview which may be disorganised and/or omits many points. The overview does not relate to the report which follows, or is missing. Findings and Discussion Present, interpret, discuss, and analyse findings. 17-20 14-16 11-13 9-10 7-8 4-6 0-3 Provides comprehensive Findings. The findings are discussed effectively and robustly with the aid of a comprehensive range of academic concepts and theories relevant to the topic Provides detailed Findings combined with a robust discussion or analysis of the same. Makes use of many concepts and theories relevant to the topic Provides solid Findings coupled with a fairly strong discussion or analysis of the same. Makes use of concepts and theories relevant to the topic Provides sufficient Findings coupled with a fair analysis or discussion of the same. Makes use of a few academic concepts and theories relevant to the topic Some of the findings are not fully supported and the discussion is not strong. There is little reference to concepts and theories relevant to the topic Provides limited Findings and the analysis is weak. There is very little use of concepts and theories relevant to the topic Provides limited or no Findings and the analysis is also either missing or very week. There is extremely little if any use of concepts and theories relevant to the topic Conclusions 15-14 13-11 10-11 8-9 6-7 4-5 0-4 Provides a comprehensive list of conclusions that are based on the findings. Conclusion identifies key issues / problems in the case study l showing sound, evidence base d understanding of these issues. Conclusion identifies key issues / problems in the case study hotel showing good, evidence based understanding of these issues. Conclusion identifies a number of key issues / problems in the case study hotel showing evidence based understanding of these issues. Conclusion identifies one or two / problems / issues in the case study at least partly based on evidence from the case study. Conclusion identifies one or two / problems / issues in the case study, which may not be based on evidence from the case study. Conclusion may be missing or incomplete and / or may not be founded on data gathered. Recommenda tions 15-14 13-11 10-11 8-9 6-7 4-5 0-4 Provides a comprehensive list of recommendations that are all linked to the conclusions Provides a strong list of recommendations that are linked to the conclusions Provides a fairly strong list of recommendations that are linked to the conclusions Provides a fair list of recommendations that are linked to the conclusions Some of the recommendations are not necessarily linked to the conclusions Most of the recommendations are not clear and are also not clearly linked to the conclusions The show little if any link between them and the findings and conclusion s. 10 9 7-8 5-6 4 3 0-2 Report structure: Makes expert use of tables, headings, sub-headings and other organizational methods such as tables, charts, diagrams) to facilitate understanding on the part of the reader. Makes good use of table of contents, headings, sub- headings and other organizational methods (such as tables, charts, diagrams) to facilitate understanding on the part of the reader. The expected report structure is followed. Makes use of table of contents, headings, sub-headings and other organizational methods (such as tables, charts, diagrams) to facilitate understanding on the part of the reader. The expected report structure is mostly followed. Makes reasonable use of table of contents, headings, sub-headings and other organizational methods (such as tables, charts, diagrams). The expected report structure is mostly followed. Makes some use of table of contents, headings, sub-headings and other organizational methods (such as tables, charts, diagrams). The expected report structure is mostly followed. Makes minimal use of table of contents, headings, sub- headings and other organizational methods (such as tables, charts, diagrams). Guidelines regarding report structure often not followed. Makes minimal or poor use of tables. Guidelines regarding report structure are not followed. Technical writing skills and evidence of research 10 9 7-8 5-6 4 3 0-2 A professional writing style is expertly used, with very good control of grammar Formatting is very excellent. A professional writing style is used, with good control of grammar spelling, punctuation. Formatting is appropriate to a business report: A professional writing style is used, with reasonable control of grammar spelling, punctuation. Formatting is mostly appropriate to a business report: A reasonably professional writing style has been used with some evidence of proofreading Formatting is mostly appropriate: The report shows reasonable control of grammar spelling, punctuation. Formatting is fairly appropriate to a business report: The report contains a number of grammar spelling, punctuation and formatting issues: The report has far too many grammar and formatting problems: Evidence of research 10 8 7 6 5 4 0-3 Expertly makes use of more than 15 modern and relevant sources of information Makes use of 13 to 14 modern and relevant sources of information Makes use of 10-13 sources of information. A few of them may not be very relevant or modern Makes use of 8-9 sources of information. Some of the references may not be very relevant The majority of references used are not relevant The references used are very minimal and have little relevance to the topic discussed Makes use of very few references. Additional ly, the references are not used appropriat ely STUDENT SCORE 100 /100 STUDENT SCORE 100 Reviewer’s comments Report: ICMS Cover Page Table of Contents Executive Summary Introduction Findings Conclusions Recommendations Reference List Appendices ☒ ☒ ☒ ☒ ☒ ☒ ☒ ☒ ☒ ☐

cfilec636759724539238796351371-5abr4go4.pdf

Soumi · Accepted Answer

Running Head: ASSESSING STRATEGIC RELATIONSHIPS 	1
ASSESSING STRATEGIC RELATIONSHIPS 		3
INDIVIDUAL REPORT - ASSESSING STRATEGIC RELATIONSHIPS WITH RESPECT TO AUSTRALIA POST
Executive Summary
The current report discussed the aspect of strategic relationships with a special reference to Australian service organisation Australia Post. In the first section of report, the topic is introduced, followed by sections, in which the background of the company, the condition of the market, the competition prevailing in the market, and upper organisational team of Australia is discussed. In the following section of the report, the relationship between the stakeholders of the company is discussed, which is further comprehended with the provided details in strategic relationship theories. 
	Considering the importance of the external environment, the report discussed the impact it casts on the organisational strategic relationships. Next, the report evaluates the existing strategic relationship of Australia Post in the context of the organisation’s performance in the sector. The conclusion that followed next provided an over view of the understanding presented in the report. Lastly, a series of recommendations are made with the aim of providing scope for better strategic relationships.
Table of Contents
1. Introduction	4
a. Background of Australia Post	4
b. Australia’s Mailing Service Industry Overview	5
c. Competition in the Mailing Service Industry	6
d. Condition of the Target Australian Market	7
e. Organisational Structure and Upper Management of Australia Post	8
2. Findings	9
a. Relationship between the Stakeholders at Australia Post	9
b. Strategic Relationship Issues Leading to Australia Post’s Lose of Market Share	10
i. Weber’s Classic Organisational Theory	10
ii. Deetz’s Managerialism Theory	11
c. Impact of External Environment of Australia Post on Its Strategic Relationship of Stakeholders	12
d. Evaluating Australia Post’s Strategic Relationship on Organisational Performance	13
3. Conclusion	14
4. Recommendation	14
5. References	17
1. Introduction
An organisation needs the cooperation of its departments engaged in different tasks to generate a positive organisational performance that is beneficial to all the stakeholders of the company. As each department has its own role in the organisational framework, it is important that the importance of their relationships be assessed strategically. In the current, report the importance of strategic relationship assessment has been considered as the primary objective, while considering Australia Post as the real life example from the Australian context. In the current report the internal and the external atmosphere of the organisation has been assessed properly to understand the importance and mechanism of strategic relationships as well as provide proper recommendations that relate to the requirement of the report topic.
a. Background of Australia Post
	 More than 200 years old, Australia Post is one of the largest mail service organisation owned by the government of Australia. The company has evolved over the decades as new leaderships of the company have brought in changes that have improved the mailing services. Australia Post was the foremost in the industry to offer mechanised mail sorting and offering of airmails. Considering the safety of the public in Australia, the amendment made to Australian Postal Corporation Act 2008 gave the organisation the ability to open suspicious mails and even remove, the tag of the name in case of fraudulent mails (Australian Government, 2016). The company however faced a steady slowdown in its business, the domestic mail services became less popular, and the courier service sector of the company retained its growth, making the organisation realise the need of refining its strategic relationships between the stakeholders.
b. Australia’s Mailing Service Industry Overview
	Unlike the current decade, the mailing service industry in Australia had grown consistently due to its significant role it played in establishing the communication within and outside the country. The mailing industry had three main sections, among which the first was addressed mails, second was commercial and office mails, while the last one was the courier service. Government owned organisations such as Australia Post before 1990 dominated the industry (IBIS World, 2018). 
In the later period, the easy entry of mail service providers, the use of newer technology that allowed people to communicate via internet and the lack of interest in traditional address mails declined. The decline in the use of addressed mails has been consistent and the frequency has declined throughout the last five years. The minimal growth that has retained itself in the courier service section of the mailing industry, which is hinting at the fact that the organisations involved in mailing business must consider discussing their business priorities with the use of strategic relationship development among stakeholders (Australian Postal Corporation, 2017). 
Figure 1: Decline in Postal Service Usage in Australia (2007-2016)
(Source: Australian and International Postal Services Overview, 2014)
c. Competition in the Mailing Service Industry
	The competition in the Australian mailing industry has increased manifold in recent times. Being government owned and aided, Australia Post has been a major player in the industry having monopoly on the mailing business throughout Australia. 
Figure 2: Prime Competitor in Australian Mailing Service Industry, Sendle
(Source: Smart Company, 2018)
However, the change in the government policies that led to the entry of smaller start-ups and international mailing service providers, the competition in the market intensified. As mentioned by Williams, Otero and Florez (2018), the competition in the mailing service industry in Australia got intense after the decline of popularity of letter sending as the electronic media took all the attention away, leaving very limited scope for profiting. It is found that companies such as Sendle, Toll, Parcel Point and DHL are competing very well, offer better services at budget, making it hard for generating monopoly in the market (Owler, 2018).
Figure 3: Prime Competitors in Australian Mailing Service Industry
(Source: Owler, 2018)
d. Condition of the Target Australian Market
	The Australian Postal industry has been an AU$ 6.6 Billion a few years back and has now become nearly an AU$ 5 Million industry, with a steady decline in its service availing in the country. The industry offers employment to nearly 15,000 people in Australia and the major competitors in the market are Australia Post, DHL, Parcel Point and Toll (IBIS World, 2018). Despite a gradual decline in the addressed post demands, the increase in the e-commerce has generated the scope of earning profit for the industry, as the courier services would be getting increasing workload. Among the staffs engaged in the industry, 78.6 % of the total is full time employees, while the remaining are part time employees. The average age for delivery and pick up workers in the industry is 45 years and the service duration is a little less than 40 hours (Logistics training Council, 2014).
e. Organisational Structure and Upper Management of Australia Post
	The upper management of Australia Post consists of names such as Christine Holgate, Bob Black, Chris Blake, Susan Davies, and Gary Starr. As the government of Australia owns Australia Post, it works under a governing board, where mutual and anonymous decisions are taken based on board members placed through strategic relationship (Australian Postal Corporation, 2018). Under the directions of the governing board of the government, another board is framed, which includes the upper management of Australia Post, including the managing director and the group CEOs. The managing director takes the decisions along with the discussion and assistance of the group CEOs (Australian Postal Corporation, 2017). 
Figure 4: Organisational Structure of Australia Post
(Source: Australian Postal Corporation, 2017)
Under the group CEOs the upper managerial departments of chief customer office, group service management, e-delivery and group finance are operated. Each department works under the supervision of the CEOs,

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