MGT734 Strategic Management Emerging Issues Report Structure Chapter 1: Overview • Introduction • Aim of the report: see Professional Report brief • Methodology used • Limitations Chapter 3: External...

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MGT734 Strategic Management Emerging Issues Report Structure Chapter 1: Overview • Introduction • Aim of the report: see Professional Report brief • Methodology used • Limitations Chapter 3: External Environment (See chapter 4 of text book) • What is External Environment Scanning? • STEEP Analysis (see table 4-1, p129) • Industry Analysis: Task Environment • Use Key success factors to create an Industry matrix Chapter 4: Organisational Analysis (See chapter 5 of text book) • What is Organisational Analysis? • Develop a VRIO framework • Value-Chain Analysis • Organisational structure • Strategic Marketing Issues Chapter 2: Emerging Issue defined (News articles, Business newspapers, etc.) 1. What is the emerging issue? 2. Why is it important to business? 3. What are the possible impacts Chapter 5: Application Based on the definition of the Emerging Issue (chapter 2) and the analysis in chapters 3 & 4 • Develop a strategy to address the possible impact of the emerging issue on your business Chapter 6: Conclusion and recommendations MGT734 Strategic Management Emerging Issues Report Structure Chapter 1: Overview • Introduction • Aim of the report: see Professional Report brief • Methodology used • Limitations Chapter 3: External Environment (See chapter 4 of text book) • What is External Environment Scanning? • STEEP Analysis (see table 4-1, p129) • Industry Analysis: Task Environment • Use Key success factors to create an Industry matrix Chapter 4: Organisational Analysis (See chapter 5 of text book) • What is Organisational Analysis? • Develop a VRIO framework • Value-Chain Analysis • Organisational structure • Strategic Marketing Issues Chapter 2: Emerging Issue defined (News articles, Business newspapers, etc.) 1. What is the emerging issue? 2. Why is it important to business? 3. What are the possible impacts Chapter 5: Application Based on the definition of the Emerging Issue (chapter 2) and the analysis in chapters 3 & 4 • Develop a strategy to address the possible impact of the emerging issue on your business Chapter 6: Conclusion and recommendations