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MGT604_Assess 2 Part A Simulation_2018 Page 1 of 6 ASSESSMENT 2 Part A BRIEF Subject Code and Title MGT604 Strategic Management Assessment Stakeholder Meeting Simulation and White Paper PART A: Preliminary Outline (Hurdle) Individual/Group Individual Length Up to 500 word outline Learning Outcomes b) Critically evaluate different strategy formulation processes utilised by organisations and evaluate their relevance to particular organisational contexts c) Develop and plan the implementation of a selected strategy for different organisational levels including for change management processes Submission By 11.55pm AEST/AEDT Friday of Module 3.1 (Week 5) Weighting 10% Total Marks 10 marks Context: The assessment of this subject supports students in developing their skills and knowledge in topics that include environmental assessment, problem diagnosis, strategy development, and cultural and ethical contexts. Stakeholder meetings are a critical element in strategic management. This assessment task provides experience and immersive understanding of the complex interactions involved in the development of strategic choices, and the need to take an integrative approach to problem solving. Instructions PLEASE NOTE: Part A is a Hurdle Assessment and must be submitted. A Stakeholder meeting is to be conducted along with a strategy white paper drafted based on the below scenario. Students will be assigned a role to play in simulated stakeholder meeting. Roles will be assigned to ensure each group has one of each stakeholder. Stakeholders will be: a) General Manager b) General Manager of key supplier c) Union official MGT604_Assess 2 Part A Simulation_2018 Page 2 of 6 d) Production manager e) Senior finance manager Please Note : You will be placed in your group in Module 1, week 1 by your facilitator and are expected to conduct at least one (1) stakeholders meeting per week. Times and location are to be arranged by the group. The white paper is to be completed individually by each member of the team reflecting the impact of the proposed strategy on their particular part of the business and should be completed to the professional standard that would be required if the scenario were real. The scenario provides you with a brief overview of a hypothetical project for a real-life organisation. Be aware that the scenario may not cover every detail that you will need to address in the White Paper, in which case, you will need to conduct additional research, including further research into the industry concerned. Part A: Scenario - Five-year strategy White Paper Overview Pro-Go Pty Ltd is a privately-owned manufacturer of small, high-quality action cameras based in Geelong, Victoria. Founded in 2004 it has enjoyed continuous year-on-year growth until the last financial year. Pro-Go has a track record of innovation, and technology that provides excellent quality results in a small package able to operate with small batteries for extended periods of time. The video files these cameras produce are known for having superior colour, and operate effectively in lower lighting conditions than competitor’s cameras. They are also marketed on the basis of their extreme ruggedness, and reliability. Much of the technology used in its devices has been patented by Pro-Go and is not currently available to other manufacturers. The Pro-Go management team has recognised that the ability to capture videos is now a feature of most phones. It suggests to them that the future of the stand-alone camera may be limited. Pro-Go’s CEO has requested the executive team meet independently to develop a strategy to guide the company over the next five years. Students are to address the assessment task from the perspective of their own functional area of responsibility. For example, the Senior Finance Officer would be mindful of issues such as risk, capital availability, likely timing and amount of returns, etc. The deliverables required of each student are: 1. Determine three options that exist in adjacent markets or with related but different products or technologies; 2. Nominate the preferred option and state why you believe it to be so; and 3. Discuss the implications specifically relating to your part of the business, and what challenges these might represent. Separate the discussion into short-term and long-term issues. Students will be assessed on the overall quality of their White Paper and their ability to comprehensively address all the areas that should be contained in such a document. Please ensure MGT604_Assess 2 Part A Simulation_2018 Page 3 of 6 you are familiar with the marking criteria in the attached rubric before you commence planning your submission. Suggested format Your 500 word, individual, Preliminary Outline of your White paper should be structured as follows: Executive Summary - Summarise the entire report - i.e., don’t tell the reader that the report discusses the external environment, summarise the points the report makes about the internal environment. Introduction - Provide background and context to the report. Tell the reader what has happened in the past that has led to this report being needed. Aim - State in a single sentence what this report is seeking to achieve. Discussion - Cover the key themes you wish to address. Generally try to address three (3) key themes (as suggested above), and provide three (3) discussion points for each. Remember, you are providing an outline only. This can be comprised of dot points if you choose. Adhere to the word limit and be thoughtful in your response. The first attempt at an outline is rarely comprehensive or correct. Please recognise that this will likely need to be revised through a number of iterations to arrive at an outline that is of impact. Appendix – Teamwork Log: - Students should also keep a log of how they have worked together as a team in the delivery of this project. This includes meeting dates and times, meeting minutes/notes, a detailed description of how tasks were allocated and completed (and by whom), copies of emails and/or written discussion regarding the project, and any other evidence of teamwork that students would like to include. All students involved in the project need to check the log before submission. It is assumed that the final submission has been agreed between students as being an accurate record of the work that has taken place for the project. The Teamwork log needs to be submitted with the assessment but is not a part of the overall word count. Submission Instructions: Assessment 2 Part A Preliminary White Paper is to be written according to academic writing guidelines and must be submitted in compliance with the following; 1. You should make significant references to the subject material and substantial wider reading. A minimum of five (5) academic (books & peer-reviewed journal articles) & two (2) other sources (newspaper article, trade publications, websites, etc.) must be used. These should be referenced in the APA style, both in-text and in a reference list. References to ‘Wikipedia’ or similar unsubstantiated sources will not be accepted. The assignment is to include in-text citations and a reference list following the latest APA referencing style. The APA referencing guide can be located in the Academic Writing Guide at http://library.think.edu.au/ld.php?content_id=1882254 2. Students will also need to participate in the stakeholder meeting. Some class time (for class based students) will be allocated to this discussion. Online students will need to participate in pre-organised forums/sessions. In addition, a summary of notes and ideas discussed http://library.think.edu.au/ld.php?content_id=1882254 MGT604_Assess 2 Part A Simulation_2018 Page 4 of 6 during group work sessions needs to be attached to your submission as an appendix - see ‘Appendix – Teamwork Log’ above (but will not form part of your final word count). 3. Submit Assessment 2 Part A: Preliminary Submission (with references) via the Assessment link in the main navigation menu in MGT604 Strategic Management on the Student Portal. The Learning Facilitator will provide feedback via Grade Centre in the Student Portal. Feedback can be viewed in My Grades. Students should use the brief to guide what to include in the assessment and the following rubric to inform the standard required. MGT604_Assess 2 Part A Simulation_2018 Page 5 of 6 Learning Rubric: MGT604 Assessment 2 Part A Stakeholder Meeting Simulation Preliminary Submission Assessment Attributes Fail (Unacceptable) 0-49% Pass (Functional) 50-64% Credit (Proficient) 65-74% Distinction (Advanced) 75 -84% High Distinction (Exceptional) 85-100% Research and comprehension: 30% Content does not adequately demonstrate a postgraduate standard of detail and thought Content somewhat superficial or with some gaps in understanding Good coverage of the topic with clearly articulated explanation of the topic. Reasonable fit between theory and practice Thorough coverage of the topic. Good application of theory. Good use of credible sources Comprehensive understanding; insightful discussion; excellent and relevant application of theory. Multiple and credible references used Analysis and synthesis: 30% Reader cannot understand the foundations of the topics from the information provided. Poor logic. No evidence provided to support arguments Basic intent covered; analysis and arguments could be more convincing with some evidence provided Reader understands the arguments presented through focused analysis and evidence Reader has a good sense of the analysis and evidence, which is well discussed in argument. Insights are drawn from synthesised information Readers’ understanding of the analysis and arguments is clear; logical and well organised; detailed and insightful analysis; structured arguments; synthesis and understanding of links between issues Writing mechanics: 15% Layout is confusing; logic, flow and use of language difficult to follow; numerous spelling and grammatical errors Layout is adequate with acceptable logic flow and use of language. Some misspellings and grammatical errors Overall presentation is easy to digest; language succinct and well chosen; less than four spelling and grammatical errors Good presentation content and language; easy to read and draw conclusions; no more than two spelling and grammatical errors Overall style, use of language, figures and tables encourages comprehension; creative and engaging report MGT604_Assess 2 Part A