MGT302 – Strategic Management Assignment 1 Details in addition to requirements given in Subject Outline. ASSESSMENT 1 – Case Study 3 from Textbook- Australian Supermarkets: who will win and when?...

STRATEGIC MANAGEMENT
Executive Summary
This assignment talks about the macro environment of the industries. The macro-environment refers to the companies. The assignment would talk about the analysis of the major companies of Australian. Through this assignment, the readers would be able to understand how the macro environment or the market strategies of the competitors affect the functioning and the workforce of another company.
Table of Contents
Introduction    4
Macro Environmental Analysis    4
Industry Analysis    5
Company Analysis    7
Competitor Analysis    7
Strategy Analysis    8
Conclusions    9
References    10
Introduction
In this assignment, the topic of the macro-environment would be discussed with Macro Environmental Analysis concerning the case studies provided. The macro-environment refers to the studies of the outer perspectives in the market. The outer perspective is very important in the operations of the market. Without the elaborate and detailed consideration of the outer world or the market positions, no companies can make a mark in the economy. To make progress within the economy, every company needs to analyse the market situation very carefully. In this assignment, the influence of macroeconomics would be talked about in detail in respect to the Sydney Symphony Orchestra. After completion of this assignment, the readers would be able to understand the concepts of the macro environment and the microenvironment. The readers would be able to understand the influence of the competitive strategies on the companies. It would also show how the companies mould their perspectives and ideas based on the competitive strategies of others.
Macro Environmental Analysis
Various factors are contributing to the change in the industry. The factors are:
Customers
As it is said, customers are the king of the business. It is the responsibility of every company to make sure that it satisfies the needs of the customers. The needs and the demands of the customers change every day with the advent of time. Therefore, the change in the needs affects the operations of the customers. As for the Sydney Symphony Orchestra, it plays traditional music in Sydney based on various other aspects. However, it can be seen from the case study that the Sydney Symphony Orchestra has also shifted its taste in music due to the change in the preference of the customers.
Technology
Technology plays an important role in bringing about a change in the operations of the company. With the advent of the time, technology has helped in bringing the changes in the business. In the case of the Sydney Symphony Orchestra, it can be seen that the traditionalism practised in the orchestra has been overlapped by the advent of technology. The company requires them to perform various kinds of music in technology other than the traditional forms. Competitors like The Private Bay have been able to steal the concepts of classical music with the help of the technology.
Political Affairs
Political affairs refer to the support that the company or the organisation gets from the government of the respective country. The Sydney Symphony Orchestra has been receiving the support of the government a lot. The Australian Government has been supporting the company in many ways to retain the traditional factors in the company.
Therefore, with the above-mentioned detailed analysis, it could be seen that several external factors play a huge role in bringing about a change in the organisation. These factors make sure that every company is moulding itself to the new changes that are prevalent in the economy. With the advent of the time, various things changed. This market is a dynamic place. The preferences, needs, demands and the technological advancements make sure that the companies adjust themselves with the vicissitudes of the market. A rigid and strict company would not be able to make an impact on the economy.
Industry Analysis
Every industry faces change in the process of its operations in the market. This change is called the life cycle of an industry. The life cycle of the industry is quite long. The stages of the life cycle include:
Introduction: The introduction refers to the initial stages of the company. It is the stage where the company finally gets to start up with fresh ideas (Kawesittisankhun &...