MGT302 – Strategic Management Assignment 1 Details in addition to requirements given in Subject Outline. ASSESSMENT 1 – Case Study 3 from Textbook- Australian Supermarkets: who will win and when?...

MANAGEMENT                                         9
MGT302 STRATEGIC MANAGEMENT
ASSIGNMENT 1: CASE STUDY OF NINTENDO
Executive Summary
This is an elaborate study based on the multinational consumer electronics and Software Company. This is a Japanese company whose headquarters are in Kyoto, Japan. In this project, the detailed study not only gives us the elaboration relating to the case study but also gives a view about the industry and its operations as well. This project is a strategic management assignment. In this assignment, there will be a detailed study on the factors that will be largely responsible for the growth in the industry.
Table of Contents
Executive Summary    2
Introduction    4
Macro Environmental Analysis    4
Lifecycle of the Industry    5
Porter’s Five Forces Analysis    5
Company Analysis    6
Resources and Capabilities    6
Core Competencies    6
VRIO Framework    7
Competitor Analysis    7
Strategy Analysis    7
Identify Strategies    7
Analysing the Effectiveness of the Strategies    7
Suggestion for Improvement    7
Conclusion    7
Summary    7
Recommendations    7
Prediction for the Future of the Company    8
References    9
Introduction
Nintendo is a Japan-based multinational consumer electronics and software organisation. The current assignment deals with its case study. Based on the mentioned case study, the project will throw lights on the supermarket in Australia about the rise in video games. This is the 21st century where all the people are addicted to video games. Video games are virtual games that are played online by the children to meet their recreational needs. This project would not only focus on the growth of the company but also the growth of the industry as well. The project would highlight the environmental and the other forces that would promote the growth of the industry. These factors would determine whether the video games companies or the industry in Japan or the industries in Australia would win.
Macro Environmental Analysis
To understand the factors that are relevant in changing and affecting the industry, there is a need to create a PESTLE Analysis.
    Political
    The political factors play an important role in the gaming and the electronic industry. The major political factors are the tax policies, government stability and the entry mode regulations. The trade relation in EU and NAFTA also include in the political factors.
    Economic
    The first criteria in the economic field are that the buying power of the consumers in the market. The next important criteria of the economic field are the unemployment in the market. The Inflation rate is also a major determinant in the economical field. Lastly, the interest rate also plays a major role in the economy.
    Socio-cultural
    The first factor is the population demographics of the place. Population determines the growth of the industry. The lifestyles also determine the factors of the growth of the company and the industry. Lastly, the educational level is also highly responsible for the development of the company or the industry (Koshesh and Jafari, 2019).
    Technological
    The innovation and discoveries on an everyday basis is the result of the growth of the companies in the market. There must be a technological advancement in the economy for an electronic industry to bloom. There must be advanced DVDs and other equipment to determine the growth of the country.
    Legal
    In case of the legal procedures, the government should be liberal enough to promote the factors of online game streaming. The network should be made varied. The software must be made flexible. The government must not levy any legal boundaries on the gaming structures of the company. The data must be protected with the Firewall by the government to restrict any illegal movement (Jevtic, Demirovic and Marinkovic, 2016).
    Environmental
    The services need to be tested whether there are friendly to the environment. Since this is a software-based industry, the emissions from the software must be checked that whether the emissions are harmful to the environment.
Lifecycle of the Industry
The company Nintendo is one of the famous Japanese video gaming companies in terms of its product and services. The company is one of the leading companies in the market of Japan. The lifecycle of the company are being discussed here. There are several stages that can be seen in the lifecycle...