PART I
You have been asked for assistance regarding the type of survey(s) that should be used in five
research situations. Recommend whether a personal interview, telephone interview, self-
administered questionnaire via mail, fax or internet, or some combination should be used in
each situation, and provide reasons for your choices. (10 points each)
1. The Vice President of Student Affairs wants to conduct a survey of university students
to rank their preferences for four candidates running for student government
President.
Survey Type: self administered questionnaire via mail, fax or internet
Reason:
Since the Vice President of Student Affairs wants to conduct a survey of university
students to rank their preferences for four candidates running for student government President,
the appropriate survey type would be getting student‟s opinion from administered questionnaire
through mail. As this is a sensitive issue, each student in the University is asked to participate in
this survey. The questionnaire was sent to all student‟s mail (students in the University will have
an unique mail id such as
[email protected])
2. A real estate developer would like to survey residents in a new housing subdivision to
understand the reasons they selected his area in which to live.
Survey Type: Telephone Interview
Reason: Since the real estate developer was interested to know the reasons that their residents
selected his area in which to live, the appropriate survey type is telephone interview. Here, the
real estate developer wishes to survey his clients, he will have their complete database and
therefore, he can call them and ask the reasons regarding their selection of his area as a living
space. This could boost the real estate developer to know the positives in this work structure and
thus he can improve further to gain more clients
3. The Chief Economist for a regional bank in Northern Georgia wants to understand the
corporate financing needs of a sample of privately-held companies in his region.
Survey Type: Either personal interview or self administered questionnaire via mail, fax or
internet
Reason:
The appropriate survey that can be used for this kind of study is either personal interview
or self administered questionnaire via mail.
Here, the Chief Economist for a regional bank in Northern Georgia wished to know the
need for corporate finance in their region. For this purpose, he...