Hassan Alibrahim MGMT 488 01/23/21 Under Armour Financial Analysis Sales Revenue: Under Armour has shown progressive increases in sales revenue for the past three years, 2012, 2013, and 2014, with...

1 answer below »

View more »
Answered Same DayDec 29, 2021

Answer To: Hassan Alibrahim MGMT 488 01/23/21 Under Armour Financial Analysis Sales Revenue: Under Armour has...

Samar answered on Feb 09 2021
159 Votes
Market Analysis
The sports apparel industry is an extremely competitive industry based on their growth and consumer demand. According to a report published by Statista Research Department, in the year 2018 the global sports market was valued at 471 billion US dollars. The US h
eld a 32.5% share of global sports market in 2018.
There are many athletic apparel companies that compete with Under Armour in certain niche markets, but there are only few have a well-established distribution channels to compete globally. Nike and Adidas are few of the largest competitors with higher total annual sales than UA. Aside from Nike and Adidas other brands such as Umbro, Fila, Columbia are some of the few players. In 2017, Nike had greater total revenues than Adidas and Under Armour ($34,350M, $23,904M and $4,989M respectively). In the year 2018, Nike continued to lead with its total sales, with Adidas and Under Armour following it ($36397 M, $25888 M, and $5,193M). In the year 2019, Nike had total revenue of $39,117 M, Adidas had total revenues of $26,467 M, and Under Armour had total revenue of $5,267M.
Net Sales Revenue of Under Armour, Nike, and Adidas for 2017, 2018, and 2019
    Net Sales Revenues
    2017
    2018
    2019
    Under Armour
    $4,989
    $5,193
    $5,267
    Nike
    $34,350
    $36,397
    $39,117
    Adidas
    $23,904
    $25,888
    $26,467
*Note. Numbers are in millions
Total Revenues for Under Armour, Nike, and Adidas Compared to Global Total Revenues
As per the reports of Statista Research Department, in 2017, Nike had a market share of 20.57%, Adidas had 14.31% and Under Armour had 2.99%. In 2018, they had market share of 20.96%,, 14.91%, 2.99% respectively. In 2019, Nike’s market share grew to 21.62%, when the market share of Adidas and Under Armour reduced to 14.63% and 2.91% respectively.
Market Shares of Under Armour, Nike, Adidas, and Other for 2017, 2018, and 2019
    Market Share
    2017
    2018
    2019
    Under Armour
    2.99%
    2.99%
    2.91%
    Nike
    20.57%
    20.96%
    21.62%
    Adidas
    14.31%
    14.91%
    14.63%
    Other
    62.13%
    61.15%
    60.85%
*Market share for year 2017
*Market share 2018
*Market share 2019
Strategy:
Both Under Armour and Adidas have focused on few product line with a differentiation strategy. Nike utilized a broad differentiation strategy with diverse product lines. Under Armour and Adidas focus catering to niche market segments.
Under Armour’s strategy is to directly compete with Nike and cut into its market share. Nike while it is endorsing top players like Micheal Jordan and LeBron James, Under Armour partners with underdog athletes like Stephen Curry, an NBA player and Misty Copeland, a star dancer. Under Armour provides its consumers with athletic products that fit into budgetary limits of a common man. These...
SOLUTION.PDF

Answer To This Question Is Available To Download

Related Questions & Answers