MGM465-PH1(IP)IN 850 Words: Conduct an analysis of a Fortune 500 company and prepare a report that includes the following: Provide a discussion of the trends in the company’s industry, and explain how...

Introduction
The assignment conducts an analysis of a Fortune 500 company. The company used for
the analysis in this assignment is McDonalds. McDonalds corporation alog with its susidiaries,
operates as a food service retailer gloablly. The company is into franchising and oprating of
McDonalds resturants offering its customers with different food items, soft dirinks, different
types of coffee, as well as beverages (McDonalds Annual Report, 2010). The company operated
in approximately 34,300 resturants within 120 nations as of 2010. Out of all such operating
resturants 80% of them are franchised whereas only 20% of these are operated by McDonalds
itself. The company has a current market capatlization of $83.76 billion with an enterprise value
of $93.87 billion and current share price of $80.73. As of 31-Mar-11, the company had a
quarterly revenue of $24.58 million with earnings per share of $4.73 (McDonalds Annual
Report, 2010).
Strategic Analysis
Industry
The food and restaurants industry is occupied by big companies like Whitbread Plc,
Dominos Pizza, Restaurant Group Plc, Papa Jones and MCD. The following table gives an
industry overview in detail:
Top Restaurants Companies by Market Cap
Company Symbol Price Change Market Cap P/E
Whitbread PLC WTB.L 1,812.00 0.39% N/A N/A
Domino's Pizza UK & IRL PLC DOM.L 537.00 0.29% N/A N/A
McDonald's Corp. MCD 78.54 2.24% 82.98B 17.34
http://in.finance.yahoo.com/q/pr?s=WTB.L
http://in.finance.yahoo.com/q?s=WTB.L
http://in.finance.yahoo.com/q/pr?s=DOM.L
http://in.finance.yahoo.com/q?s=DOM.L
http://in.finance.yahoo.com/q/pr?s=MCD
http://in.finance.yahoo.com/q?s=MCD
Mitchells & Butlers PLC MAB.L 355.20 1.06% N/A N/A
Restaurant Group (The) PLC RTN.L 281.82 1.19% N/A N/A
Greene King PLC GNK.L 471.40 1.26% N/A N/A

Source: Yahoo Finance, Retrieved from: < http://in.finance.yahoo.com/q/ks?s=MCD >
While Whitbread is an industry leader in terms of market capitalization, MCD comes third in the
list.
Financial Objectives and Analysis
The company’s current developments include its initiatives to expand aggressively in
terms of capitalization by acquiring new market spaces and demographics and expansion in
existing product lines. Some of the latest current developments that can be traced for the
company for the current periods though its press releases and reports are:
1. McDonalds November sales weaker than...