assessment
MGM2202 Assessment Guide (2021.1 Online): THT3111 Environmental and Cultural page 1 of 3 Assignment Three: Case Study Due Date Value Individual Case Study Week 12 13 June 2021 50% Task Description This assessment consists of a case study on natural-ecological and cultural-heritage management principles within the tourism sector. The case study will reflect issues and key themes that have been included in this subject over 12 weeks. It requires students to analyse and critique the experiences offered by a destination and its competitors; to be aware of the global challenges in maintaining cultural-heritage and environmental resilience in a contemporary real-world context; and to recommend improvements to stakeholder management and appropriate changes to existing sustainability strategies or alternatively, the introduction of new approaches to sustainable management. Each student will nominate a site from the following UNESCO World Heritage listed Australian cultural sites: • Old Government House and Domain • Hyde Park Barracks • Cockatoo Island Convict Site • Kingston and Arthur's Vale Historic Area (KAVHA) • Port Arthur Historic Site • Cascades Female Factory • Darlington Probation Station • Coal Mines Historic Site • Fremantle Prison • Brickendon and Woolmers Estates The case study report must contain the following analysis and information: • A brief introduction of your World Heritage Site and your report • The current Australian industry trends towards cultural (heritage) tourism • A scholarly analysis of ownership, management structure, stakeholders and marketing strategy • A profile of the site’s significance; cultural heritage management approach including stakeholder involvement and applied conservation and sustainability principles • A definition of and the use/suitability of the Burra Charter as a tool for sustainable development at your site • The current stage of relationship between heritage and tourism management at the chosen site • A discussion on the tangible and/or intangible cultural heritage values of the site • An analysis of visitation numbers and types of cultural tourists attracted to the site • Analysis of the (potential) threats to the heritage of your site • Explanation of the importance of involvement of local residents as gatekeepers relating to tourism development • A complete heritage asset audit of their chosen site and an interpretation of the outcome • A proposed set of recommendations in response to any shortcomings and/or identification of management opportunities identified in their research, including suggestions for the use of technology Assessment Guide (2021.1 Online): THT3111 Environmental and Cultural page 2 of 3 Task Length: • 3000 words • Estimated workload: 24 hours Task Requirements The report should include the following: • A Title Page with the student’s name and student number, the subject code and title, the name of the lecturer/tutor, and the title of the assessment; • An Executive Summary which includes the main findings and recommendations of the report; • A Table of Contents with section numbers, section titles/headings (see below for guidance) and page numbers; • A brief introduction of your World Heritage Site • The current industry trends towards cultural (heritage) tourism • A scholarly analysis of ownership, management structure, stakeholders and marketing strategy • A profile of the site’s significance; cultural heritage management approach including stakeholder involvement and applied conservation and sustainability principles • The current stage of relationship between heritage and tourism management at the chosen site • A discussion on the tangible and/or intangible cultural heritage values of the site • An analysis of visitation numbers and types of cultural tourists attracted to the site • Explanation of the importance of involvement of local residents as gatekeepers relating to tourism development • A definition of and the use/suitability of the Burra Charter as a tool for sustainable development at your site • A complete heritage asset audit of their chosen site and an interpretation of the outcome • Analysis of the (potential) threats to the heritage of your site • A proposed set of recommendations in response to any shortcomings and/or identification of management opportunities identified in their research, including suggestions for the use of technology, for the sustainable development of the site for tourism as well as cultural heritage conservation • Reference list (minimum of 4 academic) • Appendices: e.g. charts, graphs, maps (optional) Assessment Criteria 1. Integrate knowledge to analyse issues and trends regarding the role of the public, private and informational sectors in Environmental and Cultural Tourism initiatives 2. Critically analyse the sustainability principles applied and the impact of climate change at cultural sites 3. Apply cultural management tools; 4. Investigate the problems occurring at a specific cultural-heritage site and recommend logical and rational solutions to obtain sustainable results 5. Recommend improvements to the stakeholder management and appropriate changes to existing sustainability strategies or introduction to new ones Teaching Strategy: Provide a guide to which of the content videos you create will provide them with what they need to know Assessment Guide (2021.1 Online): THT3111 Environmental and Cultural page 3 of 3 Cultural heritage management: principles and practice Week 7 Understanding the Burra Charter Sustainable cultural tourism Week 8 Relationship between tourism and cultural management Market Appeal Week 9 Robusticity Matrix / Asset Audit Tangible / Intangible heritage Week 10 Assets / stories, religion etc Gatekeepers /Technology Week 11 Theory and importance of Gatekeepers /Use of technology to safeguard cultural heritage / develop tourism Introduction to Tourism & Hospitality Subject Guide THT3111 Environmental and Cultural Tourism THT31111 Environmental and Cultural Tourism V1 S1 2021 Page 1 of 5 This Subject Guide complies with the Subject Outline authorised by the Course Committee Assessment Task 3: Case Study STUDENT NAMES: STUDENT NUMBERS: Criteria High Distinction (80% - 100%) Distinction (70% - 79%) Credit (60% - 69%) Pass (50% - 59%) Marginal Fail (30% - 49%) Fail (<30%) score weight marks 1. integrate knowledge to analyse issues and trends regarding the role of the public, private and informational sectors in environmental and cultural tourism initiatives excellent scholarly analysis of cultural heritage trends. excellent introduction of the world heritage site. comprehensive scholarly analysis of cultural heritage trends. comprehensive introduction of the world heritage site. good scholarly analysis of cultural heritage trends. good introduction of the world heritage site. basic scholarly analysis of cultural heritage trends. basic introduction of the world heritage site. incomplete / missing scholarly analysis of cultural heritage trends. incomplete / missing introduction of the world heritage site. does not meet criteria 5 2. apply cultural management tools; management / stakeholder strategies excellent analysis of ownership, management structure, stakeholders and marketing strategy excellent explanation of site’s significance; cultural heritage management approach including stakeholder involvement and applied conservation comprehensive analysis of ownership, management structure, stakeholders and marketing strategy comprehensive explanation of site’s significance; cultural heritage management approach including stakeholder involvement and applied conservation good analysis of ownership, management structure, stakeholders and marketing strategy good explanation of site’s significance; cultural heritage management approach including stakeholder involvement and applied conservation and sustainability principles. basic analysis of ownership, management structure, stakeholders and marketing strategy basic explanation of site’s significance; cultural heritage management approach including stakeholder involvement and applied conservation incomplete/missing analysis of ownership, management structure, stakeholders and marketing strategy incomplete/missing explanation of site’s significance; cultural heritage management approach including stakeholder involvement and applied conservation does not meet criteria 10 subject guide tht3111 environmental and cultural tourism tht31111 environmental and cultural tourism v1 s1 2021 page 2 of 5 this subject guide complies with the subject outline authorised by the course committee and sustainability principles. and sustainability principles. and sustainability principles. and sustainability principles. 3. apply cultural management tools; excellent analysis of the current stage of relationship between heritage and tourism management at the chosen site an excellent discussion on the tangible and/or intangible cultural heritage values of the site an excellent analysis of visitation numbers and types of cultural tourists attracted to the site an excellent explanation of the importance of involvement of local residents as gatekeepers relating to tourism development comprehensive analysis of the current stage of relationship between heritage and tourism management at the chosen site a comprehensive discussion on the tangible and/or intangible cultural heritage values of the site a comprehensive analysis of visitation numbers and types of cultural tourists attracted to the site a comprehensive explanation of the importance of involvement of local residents as gatekeepers relating to tourism development good analysis of the current stage of relationship between heritage and tourism management at the chosen site a good discussion on the tangible and/or intangible cultural heritage values of the site a good analysis of visitation numbers and types of cultural tourists attracted to the site a good explanation of the importance of involvement of local residents as gatekeepers relating to tourism development basic analysis of the current stage of relationship between heritage and tourism management at the chosen site a basic discussion on the tangible and/or intangible cultural heritage values of the site a basic analysis of visitation numbers and types of cultural tourists attracted to the site a basic explanation of the importance of involvement of local residents as gatekeepers relating to tourism development incomplete/missing analysis of the current stage of relationship between heritage and tourism management at the chosen site an incomplete/missing discussion on the tangible and/or intangible cultural heritage values of the site an incomplete/missing analysis of score="" weight="" marks="" 1.="" integrate="" knowledge="" to="" analyse="" issues="" and="" trends="" regarding="" the="" role="" of="" the="" public,="" private="" and="" informational="" sectors="" in="" environmental="" and="" cultural="" tourism="" initiatives="" excellent="" scholarly="" analysis="" of="" cultural="" heritage="" trends.="" excellent="" introduction="" of="" the="" world="" heritage="" site.="" comprehensive="" scholarly="" analysis="" of="" cultural="" heritage="" trends.="" comprehensive="" introduction="" of="" the="" world="" heritage="" site.="" good="" scholarly="" analysis="" of="" cultural="" heritage="" trends.="" good="" introduction="" of="" the="" world="" heritage="" site.="" basic="" scholarly="" analysis="" of="" cultural="" heritage="" trends.="" basic="" introduction="" of="" the="" world="" heritage="" site.="" incomplete="" missing="" scholarly="" analysis="" of="" cultural="" heritage="" trends.="" incomplete="" missing="" introduction="" of="" the="" world="" heritage="" site.="" does="" not="" meet="" criteria="" 5="" 2.="" apply="" cultural="" management="" tools;="" management="" stakeholder="" strategies="" excellent="" analysis="" of="" ownership,="" management="" structure,="" stakeholders="" and="" marketing="" strategy="" excellent="" explanation="" of="" site’s="" significance;="" cultural="" heritage="" management="" approach="" including="" stakeholder="" involvement="" and="" applied="" conservation="" comprehensive="" analysis="" of="" ownership,="" management="" structure,="" stakeholders="" and="" marketing="" strategy="" comprehensive="" explanation="" of="" site’s="" significance;="" cultural="" heritage="" management="" approach="" including="" stakeholder="" involvement="" and="" applied="" conservation="" good="" analysis="" of="" ownership,="" management="" structure,="" stakeholders="" and="" marketing="" strategy="" good="" explanation="" of="" site’s="" significance;="" cultural="" heritage="" management="" approach="" including="" stakeholder="" involvement="" and="" applied="" conservation="" and="" sustainability="" principles.="" basic="" analysis="" of="" ownership,="" management="" structure,="" stakeholders="" and="" marketing="" strategy="" basic="" explanation="" of="" site’s="" significance;="" cultural="" heritage="" management="" approach="" including="" stakeholder="" involvement="" and="" applied="" conservation="" incomplete/missing="" analysis="" of="" ownership,="" management="" structure,="" stakeholders="" and="" marketing="" strategy="" incomplete/missing="" explanation="" of="" site’s="" significance;="" cultural="" heritage="" management="" approach="" including="" stakeholder="" involvement="" and="" applied="" conservation="" does="" not="" meet="" criteria="" 10="" subject="" guide="" tht3111="" environmental="" and="" cultural="" tourism="" tht31111="" environmental="" and="" cultural="" tourism="" v1="" s1="" 2021="" page="" 2="" of="" 5="" this="" subject="" guide="" complies="" with="" the="" subject="" outline="" authorised="" by="" the="" course="" committee="" and="" sustainability="" principles.="" and="" sustainability="" principles.="" and="" sustainability="" principles.="" and="" sustainability="" principles.="" 3.="" apply="" cultural="" management="" tools;="" excellent="" analysis="" of="" the="" current="" stage="" of="" relationship="" between="" heritage="" and="" tourism="" management="" at="" the="" chosen="" site="" an="" excellent="" discussion="" on="" the="" tangible="" and/or="" intangible="" cultural="" heritage="" values="" of="" the="" site="" an="" excellent="" analysis="" of="" visitation="" numbers="" and="" types="" of="" cultural="" tourists="" attracted="" to="" the="" site="" an="" excellent="" explanation="" of="" the="" importance="" of="" involvement="" of="" local="" residents="" as="" gatekeepers="" relating="" to="" tourism="" development="" comprehensive="" analysis="" of="" the="" current="" stage="" of="" relationship="" between="" heritage="" and="" tourism="" management="" at="" the="" chosen="" site="" a="" comprehensive="" discussion="" on="" the="" tangible="" and/or="" intangible="" cultural="" heritage="" values="" of="" the="" site="" a="" comprehensive="" analysis="" of="" visitation="" numbers="" and="" types="" of="" cultural="" tourists="" attracted="" to="" the="" site="" a="" comprehensive="" explanation="" of="" the="" importance="" of="" involvement="" of="" local="" residents="" as="" gatekeepers="" relating="" to="" tourism="" development="" good="" analysis="" of="" the="" current="" stage="" of="" relationship="" between="" heritage="" and="" tourism="" management="" at="" the="" chosen="" site="" a="" good="" discussion="" on="" the="" tangible="" and/or="" intangible="" cultural="" heritage="" values="" of="" the="" site="" a="" good="" analysis="" of="" visitation="" numbers="" and="" types="" of="" cultural="" tourists="" attracted="" to="" the="" site="" a="" good="" explanation="" of="" the="" importance="" of="" involvement="" of="" local="" residents="" as="" gatekeepers="" relating="" to="" tourism="" development="" basic="" analysis="" of="" the="" current="" stage="" of="" relationship="" between="" heritage="" and="" tourism="" management="" at="" the="" chosen="" site="" a="" basic="" discussion="" on="" the="" tangible="" and/or="" intangible="" cultural="" heritage="" values="" of="" the="" site="" a="" basic="" analysis="" of="" visitation="" numbers="" and="" types="" of="" cultural="" tourists="" attracted="" to="" the="" site="" a="" basic="" explanation="" of="" the="" importance="" of="" involvement="" of="" local="" residents="" as="" gatekeepers="" relating="" to="" tourism="" development="" incomplete/missing="" analysis="" of="" the="" current="" stage="" of="" relationship="" between="" heritage="" and="" tourism="" management="" at="" the="" chosen="" site="" an="" incomplete/missing="" discussion="" on="" the="" tangible="" and/or="" intangible="" cultural="" heritage="" values="" of="" the="" site="" an="" incomplete/missing="" analysis="">30%) score weight marks 1. integrate knowledge to analyse issues and trends regarding the role of the public, private and informational sectors in environmental and cultural tourism initiatives excellent scholarly analysis of cultural heritage trends. excellent introduction of the world heritage site. comprehensive scholarly analysis of cultural heritage trends. comprehensive introduction of the world heritage site. good scholarly analysis of cultural heritage trends. good introduction of the world heritage site. basic scholarly analysis of cultural heritage trends. basic introduction of the world heritage site. incomplete / missing scholarly analysis of cultural heritage trends. incomplete / missing introduction of the world heritage site. does not meet criteria 5 2. apply cultural management tools; management / stakeholder strategies excellent analysis of ownership, management structure, stakeholders and marketing strategy excellent explanation of site’s significance; cultural heritage management approach including stakeholder involvement and applied conservation comprehensive analysis of ownership, management structure, stakeholders and marketing strategy comprehensive explanation of site’s significance; cultural heritage management approach including stakeholder involvement and applied conservation good analysis of ownership, management structure, stakeholders and marketing strategy good explanation of site’s significance; cultural heritage management approach including stakeholder involvement and applied conservation and sustainability principles. basic analysis of ownership, management structure, stakeholders and marketing strategy basic explanation of site’s significance; cultural heritage management approach including stakeholder involvement and applied conservation incomplete/missing analysis of ownership, management structure, stakeholders and marketing strategy incomplete/missing explanation of site’s significance; cultural heritage management approach including stakeholder involvement and applied conservation does not meet criteria 10 subject guide tht3111 environmental and cultural tourism tht31111 environmental and cultural tourism v1 s1 2021 page 2 of 5 this subject guide complies with the subject outline authorised by the course committee and sustainability principles. and sustainability principles. and sustainability principles. and sustainability principles. 3. apply cultural management tools; excellent analysis of the current stage of relationship between heritage and tourism management at the chosen site an excellent discussion on the tangible and/or intangible cultural heritage values of the site an excellent analysis of visitation numbers and types of cultural tourists attracted to the site an excellent explanation of the importance of involvement of local residents as gatekeepers relating to tourism development comprehensive analysis of the current stage of relationship between heritage and tourism management at the chosen site a comprehensive discussion on the tangible and/or intangible cultural heritage values of the site a comprehensive analysis of visitation numbers and types of cultural tourists attracted to the site a comprehensive explanation of the importance of involvement of local residents as gatekeepers relating to tourism development good analysis of the current stage of relationship between heritage and tourism management at the chosen site a good discussion on the tangible and/or intangible cultural heritage values of the site a good analysis of visitation numbers and types of cultural tourists attracted to the site a good explanation of the importance of involvement of local residents as gatekeepers relating to tourism development basic analysis of the current stage of relationship between heritage and tourism management at the chosen site a basic discussion on the tangible and/or intangible cultural heritage values of the site a basic analysis of visitation numbers and types of cultural tourists attracted to the site a basic explanation of the importance of involvement of local residents as gatekeepers relating to tourism development incomplete/missing analysis of the current stage of relationship between heritage and tourism management at the chosen site an incomplete/missing discussion on the tangible and/or intangible cultural heritage values of the site an incomplete/missing analysis of>