Method Step 1 Join together with three or four other students to discuss the steps that Lang has taken so far to break into the U.S. retail market. These steps include: • buying a mailing list of 5000...

Method

Step 1 Join together with three or four other students to discuss the steps that Lang has taken so far to break into the U.S. retail market. These steps include:

• buying a mailing list of 5000 shoppers from high-end department store Neiman Marcus and selling directly to these customers; and

• linking with a manufacturer's representative to sell her line in major U.S. cities while she herself concentrates on Europe.