Merriam, S. B., & Tisdell, E. J. (2016). Qualitative Research: A Guide to Design and Implementation (4 edition). San Francisco, CA: Jossey-Bass. ISBN-13: XXXXXXXXXX Creswell, J.W. & Creswell, J.D...

Running Head: STRATEGIC MANAGEMENT                         1
STRATEGIC MANAGEMENT                                 2
STRATEGIC MANAGEMENT
Table of Contents
Challenges Faced During Qualitative Research    3
Observer-Expectancy Effect:    3
Limited Sample Size:    4
Artificial Scenario    4
Sampling bias:    4
Self-Selection Bias    5
Challenges and Benefits Associated with Mixed Method Research.    5
Benefits:    5
Challenges    6
References    8
PART I.
Challenges Faced During Qualitative Research
Qualitative research is a research procedure that mainly includes interviews and excludes mass assumptions of opinions like surveys. There are two sorts of approach to any research. One is the qualitative approach and the other is the quantitative approach. It is important to have both the approach while doing a research. However, here, we are supposed to discuss that if we only use the qualitative research system then what are the challenges that we are going to face while conducting the research.
It is not possible for one data analysis to exist without the other. This is the basic rule of research work. We need both of the data to get a more clear picture of the subject that we are dealing with. Therefore, in important cases it is very necessary to make sure that we consider both, qualitative and quantitative system of data. Since one is not sufficient for evaluation, hence, there are, obviously, some challenges that we have to face in any qualitative analysis. Let us now discuss the challenges now, in detail:
Observer-Expectancy Effect:
Let us assume that anyone is conducting a survey. That person who is conducting the experiment is acting as an observer in this particular situation where the research is conducted. That person is moving around the entire area to keep an eye on the participants.
Hence, the question arises if the presence of the researcher will affect the research in any way. It is true that it will affect. This is obvious that the researcher will unconsciously create an impact on the participants. This is known as the observer-expectancy effect. It is natural because human beings have a general instinct of being judged.
Very few people can actually be one hundred percent honest about their opinions. It is more so because whenever there is someone in front of them, they have the tendency to feel judged and they tend to mold their opinion according to what is better rather than what is honest. Moreover, that influences the final data a lot. We have every possibility of getting false results...