Media content can strongly influence an audience’s thoughts, beliefs and attitudes. Several studies have indicated that negative media portrayals regarding culturally diverse and disadvantaged groups...


Media content can strongly influence an audience’s thoughts, beliefs and attitudes. Several studies have indicated that negative media portrayals regarding culturally diverse and disadvantaged groups perpetuates negative stereotyping and racism in Australia (Coffin, 2007; Stoneham, Goodman, & Daube, 2014; Sweet, 2009). Such prejudice can be considered an ‘upstream’ determinant of health, and consequently, impacts on the health and wellbeing of the person who is experiencing discrimination. To counteract such deleterious effects, it is imperative that health professionals are aware of such impact and not allow these to influence their care for the person. Moreover, they should act as an advocate in debunking such media items. This assignment requires you to critically analyse two (2) media items related to a contemporary Aboriginal and Torres Strait Islander peoples’ health and wellbeing issue (e.g. rheumatic heart disease, trachoma or depression). For the purposes of this assignment a media item is considered to be: print media (magazine or newspaper articles); a television or radio news clip; or an online platform such a blog that reaches or influences people widely. It does not include cartoons, posters, health promotion YouTube clips, general websites, journal articles, e-books, and government reports/publications (unless it is labelled as a media release). Your first media item should be an item which you perceive to be inaccurate or negatively presents information regarding the selected health issue. In contrast, your second media item should be an item which accurately or positively presents information on the same health issue. With each selected media item, include the source details (i.e. hyperlink the item) or attach a copy of the item as an appendix so that the marker can review them. In your analysis you will need to include: 1. An overview of the identified Aboriginal and Torres Strait Islander peoples’ health and wellbeing issue; 2. A summary of each media item; Include information such as the publication date, author, intended audience, type of media item and the key points made; 3. A critical analysis of the article;  In this section, you will need to analyse and evaluate if the item is accurate. Justify your stance via linking the discussed health issue to premises/principles such as the social and cultural determinants of health, social justice and population health. Utilise contemporaneous resources such as key government and non-government organisation reports; health promotion programs and initiatives; and peer reviewed journal articles to support your analysis. ~ 11 ~ 4. A discussion regarding how each media item contributes to the discussion/debate about the selected health issue;  In this section, you need to determine the intended purpose of the item. For example, is it to inform, persuade, and/or entertain the audience? How is this achieved? Are biases/stereotypes present? What are the author’s assumptions about the intended audience? How does this item contribute to knowledge regarding the health issue? 5. Undertake a personal reflection on each media item;  Consider how this analysis has influenced your view on the selected health issue and the media in general. Have your views changed?





Oct 07, 2019
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