McCall sells a gold plated souvenir mug; McCall expects to sell 1,600 units for $45 each to earn a $25 contribution margin per unit. Janice McCall, president, expects the year’s total market to be...

McCall sells a gold plated souvenir mug; McCall expects to sell 1,600 units for $45 each to earn a $25 contribution margin per unit.

Janice McCall, president, expects the year’s total market to be 32,000 units. For the year just completed, the local college won the national hockey championship, and the total market was 100,000 units. C. W. McCall sells 3,000 units and calculates sales variances using contribution margin.

1. What is the market share variance?

a. $8,000U                  d. $50,000U

b. $11,200U                e. $70,000U

c. $40,000U

2. What is the market size variance?

a. $51,000F                 d. $85,000F

b. $68,000F                 e. $119,000F

c. $71,400F

3. What is the firm’s sales volume variance?

a. $35,000F                 d. $85,000F

b. $49,000F                 e. $135,000F

c. $51,000F