MBA PROJECT School of Business and Management COURSE OUTLINE FIN 655 - Finance Research Project January 2019 Instructor: Dr. Gurdeep K. Chawla, CPA Contact: Telephone: XXXXXXXXXXEmail: XXXXXXXXXX...

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MBA PROJECT School of Business and Management COURSE OUTLINE FIN 655 - Finance Research ProjectJanuary 2019 Instructor: Dr. Gurdeep K. Chawla, CPA Contact: Telephone: (408) 236-1138 Email: [email protected] Welcome to the National University FIN 655, Finance Research Project. Please review the following course outline and let me know if you have any questions or comments. I will do everything I can to ensure that the next four weeks will be a profitable and enjoyable learning experience for each and every member of the class. Please also remember that I'm here to support you. Course Description: Students, under the guidance of their assigned faculty advisor, clarify topics, identify sources from which data will be gathered, and complete and present their research in written form. Grading is H, S, or U only. Course is eligible for an In Progress (IP) grade. Course Learning Outcomes: · Define a specific research problem clearly and concisely. · Conduct a comprehensive literature review relating to the research problem. · Identify sources of data to support the research. · Develop appropriate instruments to conduct the research in question. · Specify timeline and key milestones for execution and completion of the research. · Gather and analyze relevant data. · Draw conclusion from the analysis. · Present the research in written and oral formats. · Students with Disabilities: Students seeking special accommodations due to a disability must submit an application with supporting documentation, as explained under this subject heading in the General Catalog. Instructors are required to provide such accommodations if they receive written notification from the University. Writing Across the Curriculum: Students are expected to demonstrate writing skills in describing, analyzing and evaluating ideas and experiences. Written reports and research papers must follow specific standards regarding citations of an author's work within the text and references at the end of the paper. Students are encouraged to use the services of the University's Writing Center when preparing materials. The following website provides information on APA, MLA, and other writing and citation styles that may be required for term papers and the like: http://nu.libguides.com/citations National University Library: National University Library supports academic rigor and student academic success by providing access to scholarly books and journals both electronically and in hard copy. Print materials may be accessed at the Library in San Diego or through document delivery for online and regional students. Librarians are available to provide training, reference assistance, and mentoring at the San Diego Library and virtually for online or regional students. Please take advantage of Library resources: URL: http://www.nu.edu/library. Contact the Library: · [email protected] · (858) 541-7900 (direct line) · 1-866-NU ACCESS x7900 (toll free) Use the Library Training Tools (on the Library Homepage) for additional help · Recorded class presentations · Tutorials & Guides (APA/MLA, Peer-Review, and more) Plagiarism: Plagiarism is the presentation of someone else's ideas or work as one's own. Students must give credit for any information that is not either the result of original research or common knowledge. If a student borrows ideas or information from another author, he/she must acknowledge the author in the body of the text and on the reference page. Students found plagiarizing are subject to the penalties outlined in the Policies and Procedures section of the University Catalog, which may include a failing grade for the work in question or for the entire course. The following is one of many websites that provide helpful information concerning plagiarism for both students and faculty: http://www.indiana.edu/~wts/pamphlets/plagiarism.shtml Ethics: Ethical behavior in the classroom is required of every student. The course will identify ethical policies and practices relevant to course topics. Technology: Students are expected to be competent in using current technology appropriate for this discipline. Such technology may include word processing, spreadsheet, and presentation software. Use of the internet and e-mail may also be required. Diversity: Learning to work with and value diversity is essential in every class. Students are expected to exhibit an appreciation for multinational and gender diversity in the classroom. Civility: As a diverse community of learners, students must strive to work together in a setting of civility, tolerance, and respect for each other and for the instructor. Rules of classroom behavior (which apply to online as well as onsite courses) include but are not limited to the following: · Conflicting opinions among members of a class are to be respected and responded to in a professional manner. · Side conversations or other distracting behaviors are not to be engaged in during lectures, class discussions or presentations · There are to be no offensive comments, language, or gestures Project Suggested Timeline ACTIVITY Class Week 1 2 3 4 Submit Completed Forms Form 1 – Project Selection X Project Process Review and Discuss Requirements X Topic Selection X Project Writing X X X Project Proposal X Draft Project X Oral Presentation** X Submit Completed Project X *Note: The Finance Research Project Course, FIN 655, is designed to be completed within a one month period. If extenuating circumstances exist, an extension in the form of an “I” or “K” may be negotiated with the instructor. ** The Oral Presentation is expected to be given at the end of course, regardless of whether or not the final written document is complete. FORM 1 Selection of Project Type and Topic Both parts of the form must be completed by all students regardless of project type Prior to the development of the project proposal, students select a topic for their project. The topic is submitted to the Faculty Advisor for approval. Date: ____________________ Degree Program: ___________________________________ Student(s) Name: ___________________________________________ ID Number:________________________________ Address: ________________________________ Telephone:________________________________ Email:________________________________ Name of Faculty Project Advisor:Dr. Gurdeep K. Chawla, CPA Format: ( ) Business Plan ( ) Finance Research Brief Description of Topic (or assignment, if selecting an internship):______________ __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ If team project, name of other student(s): ____________________________________________ ______________________________________________________________________________ Student Signature: _______________________________ Date: _________________________ Action by Faculty Project Advisor: ( ) Approved ( ) Not Approved Comments:________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Signature:______________________________________ Date:__________________________ Project Rationale Form 1 – Part 2 (On this or a separate sheet of paper, present your rationale for choosing this topic.) What about this project holds personal interest to you? (For example, for years you have wanted to have a small contracting business. Or, you have been frustrated with a particular manager. Then, say more about this personal interest.) ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ What is your business reason for pursuing this project? ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ How will completing this project better prepare you for your work after you complete your degree? ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Business Plan General Guidelines Business plans are business communications rather than an academic paper. The purpose of such communications is to provide the basis for business decisions. The reward here is for being concise and precise. This is not the place to show all that you have learned in your MBA program. Use what you have learned to choose the most critical information to include. The more clearly the business plan can be written, the more effective they will be. Business plans are used to acquire capital and to guide the operation. For these reasons, keys to a successful plan are in substantiating the viability of the venture. A business plan includes a clear statement of the nature of a business venture, the business opportunity, the steps to be taken to capitalize on the opportunity, and the financial requirements. Research in this option is primarily in quantifying the opportunity and the competitive situation. When used to acquire capital, the business plan must create a clear, coherent, persuasive argument on behalf of the business. When used to guide the operation, the plan must also be clear and coherent as it provides specific guidance for the business. The Business Plan format provides an opportunity for students to develop an actual, workable business plan for a new business or existing company. Guidelines for the Project A business plan is not a thesis and therefore does not involve a thesis-type literature review. However, a business plan does require research. At a minimum, marketing research is needed in order to quantify the opportunity which will include determining the total demand, the unmet demand, how competitors are or could satisfy this demand, how your offering is to be distinctive in this market, and your reasonable sales projections at your proposed selling prices. Marketing research for an existing product in a new market involves an analysis of demographics and customer profiles in markets where the product is currently being sold successfully, and the comparison of such demographics and customer profiles to those of the proposed new market. The proposal should cite the specific sources from which such data are obtainable. One of the most common problems with students’ business plans is the lack of connection between the market demand and the financial statements. There often is little or no foundation for the projected revenue figures cited, including initial sales and sales growth. Make sure this connection is crystal clear since failure to accomplish this task will result in a project that is unsatisfactory. Content and Organization of the Business Plan Project Title Page The title page is not numbered. Table of Contents This table is also numbered with lower case Roman numerals. Executive Summary The purpose of an Executive Summary is to write a brief description of your plan that allows the reader to gain the essence of the entire plan in less than two pages. It is intended to give a busy executive the key information and lead the reader to the sections that will answer the executive’s primary questions. It is not an introduction to the plan, as you may have written in typical papers. This Executive Summary, although positioned first in the project, should actually be written last. In this way you know what you are summarizing. Writing it earlier will cause it to tend towards a traditional introduction. This section begins the Arabic numbering of pages, beginning with “1.” The Business Plan Project The Business Plan must include the following topics. Various Business Plans organize this information in different orders but this content must be included. Chose an outline that most effectively builds the argument that this project is viable and has an acceptable risk. · Introduction · Purpose of the plan (attract
Answered Same DayJan 09, 2021

Answer To: MBA PROJECT School of Business and Management COURSE OUTLINE FIN 655 - Finance Research Project...

Aarti J answered on Feb 02 2021
152 Votes
Business Plan – Restaurant
Course Name
Course Date
Student’s Name
Business Plan – Restaurant        21
Business Plan – Restaurant
Contents
Executive Summary    3
Company Description    4
Key to Success    5
Mission Statement    5
Objectives    5
Company Summary    5
Start-up Summary    5
Start-up Funding    6
Company location and facilities:    7
Company ownership:    7
Products and Services:    7
Application of Strategic Marketing to the organization    8
Competitive Advantages:    11
Situation Analysis:    11
Evaluation of Marketing Tools and techniques    11
Industry Analysis    12
Competitor Analysis    12
Collaborations    12
Customer Analysis    13
SWOT Analysis    13
Internal Strengths    13
External Opportunities    14
External Threats    14
Environmental Analysis    14
PESTLE Analysis:    14
Political – Legal Analysis:    14
Economic Factors:    15
Social Factors:    15
Technological Factors:    16
Porter’s Five Force Model    16
Intensity of Rivalry among incumbent firms:    16
Threat of New entrant:    17
Threat of Substitutes:    17
Bargaining power of Buyers:    17
Bargaining power of Suppliers:    17
Market Product Focus    19
Marketing Objectives    19
Marketing Segmentation    19
Target Market    19
Point of Difference    19
Positioning    20
Marketing Strategy Options    20
Marketing Strategy    20
Marketing Mix    21
Product    21
Price    22
Distribution    22
Promotion    22
Online Marketing Strategies    23
Implementation Plan    23
Milestones:    23
Evaluation and Control    23
Changes in Marketing Environment    24
Response to changes    24
Management Team and Company Structure:    25
Operations and Administration Plan:    25
Human Resource Recruitment and Policies:    25
Operational Plan:    25
Three Year Forecast    26
Conclusion    28
Executive Summa
ry
On the Water will be one of the restaurants which will be opened at the banks of San Francisco. The company will have the moderate seating of around 100 seats which will be offering family style food as well as service. The company will have a wide range of Italian cuisines as well as cakery shop. The restaurant will specialise in vegetarian as well non-vegetarian selections. The restaurant will also have lighter options for children.
The restaurant will be family owned and will be owned by Harry and Nancy. As the family has the experience of more than 25 years.
On the waters will focus on providing services to targeted business environments at the banks of San Francisco. On the waters will be a locally owned outlet which will be serving wide range of cuisines that will be positioned as a local business through our creative approach to the company's image and detail presentation. On the bank will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. On the bank is the answer to an increasing demand for healthy food with utmost quality.
In today's highly competitive environment, it is becoming increasingly difficult to differentiate one restaurant from the other. As San Francisco is one of the biggest cities of United States, with having more than 25 million visitors on the yearly basis. The company will have a strong focus on healthy food and quality with supreme taste. One of our priority will be to establish and open our outlet at the Fisherman’s Wharf which is one of the famous place of the city. This place has been known as Little Italy of San Francisco and has numerous shops, restaurants as well as setting along the side of the waterfront.
After the finalization of the location and other aspects, one of the most important thing that needs to be considered for opening the restaurant will be additional financing that would be required to open the outlet. The initial capital investment will allow the company to provide its customers with a value-driven, entertaining experience through the creativity of its founders.
With its distinct menu and excellent location, the company will be able to attract the customers. The restaurant will entice youngsters to bring their friends and family with our innovative environment, fresh-cut Belgian fries, and selection of unique signature dipping sauces, amazing cheesecakes, pastas, risotto and variety of pizza.
The company will be a sole proprietorship and Harry will be the cofounder of the restaurant ‘On the Water’ and will be located at the Fisherman’s Wharf. We have named the restaurant as ‘On the water’ as the restaurant will be located near the waterside and the company will also be offering different deals where the customers can have their dinner on the sail boats, where they will be served.
Harry will be providing around $50000 capital investment and there would be an additional requirement of $50000 which will be raised by the bank through short term loan.
Though entering the restaurant market is quite risky as the industry is highly competitive with periodic overcapacity, low profit margins and low entry as well as exit barriers. Apart from the competition, the company will also have wide substitutes and suppliers in the market.
To overcome the competition and the stay competitive, the company will focus on attracting more and more customers with the strong focus on healthy, tasty and nutritious food. Apart from this, the company will also be focusing on comprehensive marketing techniques which will attract the customers. The company will initialize with different marketing campaigns as well as advertisements. The company will have a strong focus on word to mouth marketing and will include different forms of marketing which includes the radio, printed materials, billboards as well as promotional discount offers. With its unique food, the company is expecting to have large number of customers. It is estimated that the company will have the sales of $10000000 by end of year three and will be able to have healthy cash flows and profits for the coming years.
Company Description
On the Water will be one of the restaurants which will be opened at the banks of San Francisco. The company will have the moderate seating of around 100 seats which will be offering family style food as well as service. The company will have a wide range of Italian cuisines as well as cakery shop. The restaurant will specialise in vegetarian as well non-vegetarian selections. The restaurant will also have lighter options for children.
The restaurant will be family owned and will be owned by Harry and Nancy. As the family has the experience of more than 25 years.
On the waters will focus on providing services to targeted business environments at the banks of San Francisco. On the waters will be a locally owned outlet which will be serving wide range of cuisines that will be positioned as a local business through our creative approach to the company's image and detail presentation. On the bank will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. On the bank is the answer to an increasing demand for healthy food with utmost quality.
In today's highly competitive environment, it is becoming increasingly difficult to differentiate one restaurant from the other. As San Francisco is one of the biggest cities of United States, with having more than 25 million visitors on the yearly basis. The company will have a strong focus on healthy food and quality with supreme taste. One of our priority will be to establish and open our outlet at the Fisherman’s Wharf which is one of the famous place of the city. This place has been known as Little Italy of San Francisco and has numerous shops, restaurants as well as setting along the side of the waterfront.
After the finalization of the location and other aspects, one of the most important thing that needs to be considered for opening the restaurant will be additional financing that would be required to open the outlet. The initial capital investment will allow the company to provide its customers with a value-driven, entertaining experience through the creativity of its founders.
With its distinct menu and excellent location, the company will be able to attract the customers. The restaurant will entice youngsters to bring their friends and family with our innovative environment, fresh-cut Belgian fries, and selection of unique signature dipping sauces, amazing cheesecakes, pastas, risotto and variety of pizza.
The company will be a sole proprietorship and Harry will be the cofounder of the restaurant ‘On the Water’ and will be located at the Fisherman’s Wharf. We have named the restaurant as ‘On the water’ as the restaurant will be located near the waterside and the company will also be offering different deals where the customers can have their dinner on the sail boats, where they will be served.
Harry will be providing around $50000 capital investment and there would be an additional requirement of $50000 which will be raised by the bank through short term loan.
Key to Success
Repeat customers: With a strong focus on healthy and tasty food, the company is expecting that one who comes to us is going to return back to us and will recommend the restaurant which will help in attracting more customers with word of mouth marketing technique.
The location that has been chosen for the restaurant is one of the most visited places of San Francisco which will help in having more footfall and customer base.
With the right food, tasty food and healthy option, the company will be able to establish a strong creditability and would be able to have a strong base of customers.
Mission Statement
The restaurant will specialized in combining the cakery as well as Italian cuisines. With its distinct menu, the company will follow the differentiation strategy that will be hard for the other restaurants to imitate and will the company higher chances to have a stronger competitive edge.
Objectives
On the water will focus on achieving the following goals:
· Sufficient cash flows by the end of year 1
· Repaying the debt by the end of year 3
· Have atleast 15% of profit by the end of year 3
· Sales of over 700000 in the first year
· Expected sales growth by 20% for the first five years.
Company Summary
As the company, is based on the dreams of the owner, the owner is expected to put his heart and soul in making the restaurant and making it successful.
Start-up Summary
Harry will be investing $50000 of his savings for the restaurant and will be securing its personal assets to take the short term loan of $50000. Apart from this, Harry will also take a loan of $10000 from his family member which will be an interest free loan and has to be repaid within 2 years.
Start up Table:
    Start-up
    
    Requirements
    
    Start-up Expenses
    
    Restaurant Expenses
    $60000
    Inventory
    $10000
    Marketing expenses
    $5000
    Total Start-up Expenses
    $75,000
    
    
    Start-up Assets
    
    Supplies $5000
    
    Cash $20000
Furniture $10000
    
    Total start-up assets $35000
    
    
    
    Total Requirement
    $120,000
Start-up Funding
    Start up Funding
    
    Start up expenses to Fund
    60000
    Start up Asset to Fund
    35000
    Total funding required
    95000
    Assets
    
    Non-cash Assets from Start up
    5000
    Cash requirements from Start-up
    20000
    Additional cash raised
    0
    Supplies
    5000
    Cash balance on starting date
    20000
    Furniture
    10000
    Total Assets
    120000
    Liabilities and Capital
    
    Liabilities
    
    Current borrowings
    0
    Long term liabilities
    50000
    Accounts payable
    0
    Other long term liabilities
    10000
    Total liabilities
    60000
    Capital
    
    Owner’s investment
    50000
    Total planned investment
    50000
    Total capital and liabilities
    120000
Company location and facilities:
On the water will be located at Fisherman’s Wharf, San Francisco and would include the seating capacity area of 100 people and the seating of 25 people at the sail boat or the yatch where the company will be offering deals for having lunch or dinner at the yatch.
Company ownership:
At the initial phase, the company will be listed as a sole proprietorship company and will be owned by Harry who will be the founder and the president of the fictious company name.
Products and Services:
On the water’s mission is to be the leader in introducing innovative, quality service and restaurant equipment to the market. Through close customer contact and excellent relationship, On the water will meet the needs of the customers. The company will emphasize on making all its dishes with organic food. Apart from organic food. The company will also make its own dough for pizza as well as pasta. The company will give a strong emphasis on wheat dough as compared to maida dough that is used by majority of the Italian restaurant.
On the water will offer breakfast, lunch and dinner. The company will offer wide range of Italian cuisines, salads and other beverages.
· Cease Salad
· Greek Salad
· Water Melon and Cheese salad
· Home made Potato Salad
· Cranberry and fruits salad
· Chicken Salad
· Rocket and Parmesan Salad
· Baked Crepes
· Egg and Tuna Salad
· Baked Aubergine Parmagiana
· Tomato and Basil Soup
· Minestrone Soup
· Chicken and Mushroom soup
· Penne Arrabbiata
· Spaghetti Alio E olio
· Porcini Penne
· Spaghetti G Meatballs
· Primavera Risotto
· Garlic falt bread
· Margarita Pizza
· Chilli Arrabbiata
· Polio Pesto
· Chicken Pizaiola
· Epic Chocolate brownie
· Tiramiso
· Blueberry cheesecake
· Chocolate coffee cheesecake
· Mocha Chocolate mousse
· Sorbet
· Chocolate Orange
Application of Strategic Marketing to the organization
    Steps
    General Description
    Advantages/Benefits
    Applications
    Mission Statement
    Reflects what the company’s aim is.
    It helps to create a detailed action plan to offer competitive advantage.
It helps to focus what is important for our company, so that it reflects the image and the culture of the company.
    As restaurant, we create the mission statement to let our potential customers know what we can do for them by telling them what our plan is.
    Corporate Objectives
    Are objectives which are set for all the departments of a company
    It helps to define the same goals that different departments want to achieve.
It helps to achieve the desired level of profitability, business boundaries and other objectives such social responsibilities.
    As, restaurant our corporate objectives are…
To have strong existence in Fisherman’s Wharf.
To gain 5% market share in San Francisco restaurant.
To select 3 suppliers who provide GM free food
Decrease customer acquisition costs by 1% a quarter.
Continue to decrease variable costs through efficiencies gained from experience.
Increase profit margins by .5% per quarter.
    Marketing Audit
    Is a systematic, critical and unbiased review and appraisal of all the external and internal factors
    It answer the question where the organisation now
    The marketing audit is a essentially data base of all market related issues for the company to select position within the environment based on known factors
    SWOT Analysis
    Is a summary listing of internal differential strengths and weaknesses of company and key externals threats and opportunities
    A SWOT analysis answers such questions as
What do customers need?
How do they buy?
What are our competitors doing?
How well are we performing against customers need?
What are the key opportunities and threats?
    It should be used include reason for good and poor performance by identifying the critical success factors for our company.
    Assumption
    On future conditions can be made relating to each product/market segment under consideration.
    This assumption can appear in the marketing plan for the company
    After assuming it helps to take the necessary steps for our company to be succeed.
    Marketing Objectives and Strategies
    Together with a list of the principal marketing tools, techniques, structure, frameworks that apply to each step in the marketing planning process.
    It is helpful for making strategies as per the objectives
    Our company would achieve the good market share by using these tools.
    Strategy formulation:
Will involve estimating expected results, and considering alternative ways forward and marketing mixes.
    Budget
    is required to deliver the strategies need to be costed out, resulted in the budget
    
    
    1st year detailed Implementation
Programme
    Must be developed, turning the general marketing strategies into specific sub-objectives
    
    Depending on the circumstances we may need and advertising plan, a sales promotion plan, and so on.

2.4 Core Competency:
On the Water will have the core competency of having the most delicious food which will be made from freshly prepared organic food and other items. The company will also have a booking yatch lunch and dinner which will be available on...
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