MBA MARKET RESEARCHASSIGNMENTFollowing a fifteen year experience in product development, market research, marketing planning,customer relations, channel management, consultative selling, distribution, direct marketing, salespromotion, brand management, advertising, and public relations at Nolan Plc, you were appointedMarketing Director at Villiard Ltd, a newly established but promising Health Management Organization(HMO) based in Victoria Island. Villiard aims to be a premium brand operating mainly within the A, B,C1, and C2 socioeconomic segments of the market. You are scheduled to resume for work on the firstMonday of August.Given your broad, extensive, and all-embracing experience in marketing management, you understoodthat being a new market entrant with zero track record, it will be challenging to sell Villiardâs HMOpremium service to a maturing market already dominated by major operators with deep pockets withoutundertaking a strategic brand visibility exercise. Put another way, you are fully and incontrovertiblyconvinced that if Villiard was to achieve its marketing goal of acquiring 15% of current market sharewithin its first year of operations, it must pursue, among other things, a strategic corporate marketing andcommunications campaign that creates brand recognition and presence and drives a switch in favor ofVilliardâs products.Based on your rich industry experience, you are convinced that if Villiardâs marketing goals are to beaccomplished within the first year, all marketing activities must be underpinned by credible insights froma market research exercise that gauges what customers want or prefer & why, how they want it, whereand where they want it, how they want it and how much they are happy to pay for Villiardâs services.In view of this conviction, you are to undertake a market research exercise that gives:(1) in-depth understanding of the HMO target audiences and the influences that shape their attitudes,belief systems and decision-making processes(2) insight into the buying behavior, product and media usage, psychographic and lifestyle patternswithin socioeconomic (SEC), geographical, age and gender groups(3) insight into general lifestyle issues amongst the identified groups in the HMO market, and forgeopportunities to develop a corporate marketing communication strategy and media programmingas a means of appealing to the market.The outcome of the study must address these issues comprehensively. In essence, findings from the studymust be capable of aiding the development of a corporate marketing communication strategy in support ofVilliardâs entry into the marketplace.NoteThe study must indicate the approach that was deployed in pursuing the assignment.Assignment to be submitted on the very 1st day of your written examinationSuggested structureStudents are advised to follow this structure religiously. Also all sections must start in different pagesTable of contentsPlease ensure there is a table of contents in your work for easy mapping and directionSection one: Executive summaryCandidate identifies problem excellently and comprehensively and maps out a structure of how thischallenge would be resolved. This may also include the objective, a map into the entire document etcSection two: Methodological approach, methods & research designStudents are required to put forward a comprehensive discussion of the methodological approach and therationale for the choice of this approach. Rationale for instance may be discussed within the context of theconditions under which a chosen methodology is often deployed. This section should also highlight andunderscore how the research objectives fit into the methodological approach. Students must discountother popular methods by discussing why other popular market research methods are not chosen withinthe context of this research. The proposed methodology should at least contain two methods orinstruments: these are discussed below:Method IIt would be truly useful to have a clear and excellent discussion of the method deployed and therationale for the deployment of method. Student makes a detailed cum excellent analysis of themethod with the use of visual materials, references to tradition etc to drive point homeMethod IISame as Method ISection three: Data analytical approach & discussion of findingsThe methodological approach for analyzing data is presented and discussed. Findings are addressedcomprehensively in relation to the key objectives of the market research. The student demonstrates thisexcellently by presenting a practical analysis of the implication of findings for the firm and indeed themarket.Section four: RecommendationsStudent puts forward a well-articulated strategy recommendation for the pursuit of the findings in theresearch. Students do so by offering some graphic illustration of how their recommended strategy can beopertionalizedSection five: ConclusionStudent highlights the problem, the key objective, the research methodology deployed and the rationalebehind the decision to follow the methodology. Student highlights the challenge in data collection, makesreferences to how this challenge was addressedReferencesReferences follow Harvard style religiously with no flawsAppendixThis may include copies of interview schedule, questionnaire etcMBA MARKET RESEARCH