Masculine-themed words (such as competitive, independent, analyze, strong) are commonly used in job recruitment materials especially for job advertisements in male-dominated areas (Gaucher, Friesen, & Kay, 2011). The same study found that those words also make the jobs less appealing to women. In a similar study, female participants were asked to read a series of job advertisements and then rate how interesting or appealing the job appeared to be. Half of the advertisements were constructed to include several masculine-themed words and the others were worded neutrally. The average rating for each type of advertisement was obtained for each participant. Forn= 25 participants, the mean difference between the two types of advertisements isMD= 1.32 points (neutral ads rated higher) withSS= 150 for the difference scores.
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