Marketing
Week 13 - Discussion Forum, Global Marketing
Discussion Question:
Suppose that Dos Equis (beer brand) has decided to enter the German market. You are the marketing manager of Dos Equis and you must decide how to enter this new market (e.g. by exporting? joint venturing? direct investment? etc.). What are the options Dos Equis is facing? Choose the option that you feel is the best for Dos Equis, discussing the possibleadvantages and disadvantages of this mode of entry compared to other modes.
Should Dos Equis adopt 'standardization'or 'customization' strategy for its marketing mix (the 4 Ps)? Discuss each P separately with lots of examples.
International Business
Many businesses around the globe have outsourced goods and services to India and China. However, some of these businesses have reversed course and are now insourcing these goods and services. Select a specific good or service that was initially outsourced but which is now being insourced and explain what factors were relevant to the decision to reverse course. Do you support the course reversal? Explain why you do, or do not, support it.
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