marketing plan: TV, Online etc..Marketing Budget: Pie ChartKPI AND CONTROL: Sales per MonthMarket Shares: Sales, Market, interest and sales Assignment title: International Marketing Strategy –...

marketing plan: TV, Online etc..Marketing Budget: Pie ChartKPI AND CONTROL: Sales per MonthMarket Shares: Sales, Market, interest and sales


Assignment title: International Marketing Strategy – Advertising Pitch of Unilever Assignment Weight: 50% of your overall module mark. Assessment type: Group Advertising Pitch with Individual Components (30-45 minutes) Assessment deadline: See Aula Submission Link Assignment Briefing: You are required to create an Advertising Pitch to launch a new market offering for the case study brand (please see the brand name below), within one of the following countries: Brazil, Germany, Australia, or Nigeria. The aim of this pitch is to help the case study brand to secure their business in the international marketplace. It is assumed that the brand has invited pitches from other competitor advertising agencies too. You will need to use theoretical concepts and models examined in this module to indicate how the brand can successfully develop and launch a new market offering in one of the countries named above. The market offering can be either a product or service. The market offering will need to be completely new to the company and completely new to the market. A market offering completely ‘new to the world’ is what you should aim for! [If the market offering has already being launched by a competitor brand in another market, then you will need to propose significant changes to the market offering. You will also need to provide detailed and thorough arguments to support the team decision of why not to deliver a brand new idea and to convince the company to adopt this marketing plan.] The key to success in this assignment is the creativity in developing a new market offering and the critical argumentation of all decisions made by the team in preparation of launching the market offering. All arguments made should be evidenced and well-justified. The pitch should be no longer than 45 minutes and should include the use of appropriate audio-visual materials. This is a Group Assignment with individual component/contribution; as such, each and every candidate is required to critically demonstrate your individual contribution in conducting a marketing plan. Case study Brand: Unilever: https://www.unilever.com/ Assignment Requirements: • Groups of 5-7 students (strictly). • Active and equal participation within the group. • Submission via Aula and Presentation by each and every group member. • Extensive secondary research is required to develop your assignment. • Primary research would be encouraged and very welcome – Ethics approval will be required prior to primary data collection (Ethics form available on Aula). • Analysis must be supported with evidence (citations, quotations and referencing). • Short videos and other multimedia/digital resources would be very welcome in your presentation. • In-text citation and reference list should be in APA Style of Referencing.


The product we are marketing is a Brush from Dove .
Please let me know the price . Thanks