marketing planspecificationsTitle pageExecutive summarytable of contentsintroductionsituational analysismarketing planningimplementations and control of the marketing plansummaryAppendix: financial...

Running Head: Marketing plan of Netflix        1
Marketing plan of Netflix        4
MARKETING PLAN OF NETFLIX
Executive Summary
Netflix exists as a subscription based service provider for movie rental which had its inception in the year 1997. Over the years Netflix has grown to the end users by higher magnitude pertaining to the services which they provide. The company has a distribution centre across the United States and that amounts up to 44. The company has been effective to increase its sales with over the years with the usage of effective marketing strategies.
Table of Contents
Executive Summary    3
Introduction    3
Situational Analysis    3
Market Planning    5
Size and growth of the market    5
Targeting and Positioning of the Market    5
Objectives    6
Summary    6
References    7
Appendices    8
Appendix 1: Financial Analysis    8
Introduction
Netflix Inc. appears to be an online provider belonging to the online demand concerning the streaming media that is available all over the United States of America. Along with the online streaming services the organization has been effective in increasing their sales by providing DVD delivery services. Appearing as two of the major product lines the organization provides better benefits than any other online streaming services. This is a marketing plan that sheds light on the streaming services.
Situational Analysis
In this SWOT Analysis the business continues to grow and thereby exploit the opportunities pertaining to the market (Bravo & del Mar Rubio-Hernández, 2020). Despite the growing competitiveness the enterprise has been effective in the development of innovative solutions. These are as follows:
    Strengths
        Opportunities
    · Netflix has emerged out to be one of the most influential brand globally.
· It has a loyal customer base with a huge number of subscribers
· The company has grown over the years due to the original content it develops for its users
· The pricing plan in the face of larger competitions appears to be a brilliant one
· The app has been adaptable to...