Marketing Plan due week 6—Marketing Mix – Distribution & Price (see guidelines P. 764) Submit with Title---Week 6—Marketing Plan follow the outline please

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Marketing Plan due week 6—Marketing Mix – Distribution & Price (see guidelines P. 764) Submit with Title---Week 6—Marketing Plan follow the outline please
Answered Same DayAug 17, 2021

Answer To: Marketing Plan due week 6—Marketing Mix – Distribution & Price (see guidelines P. 764) Submit with...

Sumita Mitra answered on Aug 18 2021
143 Votes
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What is a Marketing Plan:
A marketing plan is a framework based on market research which includes the systems, process and the workflow to design a product
or a service which the company sells to the target customers for generating revenue and grow year on year. A marketing plan is a part of the overall business objective of the organisation. A marketing plan is a robust document that describes an organisations overall marketing effort. It is a blueprint that outlines how a company will implement its marketing strategy, and use a combination of marketing mix to achieve business objectives including sales targets and acquire customers. The plan is the centre of the business and the yardstick that binds the other functions in the company to achieve its goal and offer good products or services based on a proper marketing mix. This also helps to counter the competition in the market and increase market share. (James Chen,2019)
Marketing Mix:
Marketing mix is the main tactic of the company to offer and promote its products and offerings in the market to their target customers. The mix is based on certain elements like product, price, place and promotion. On the basis of these elements marketing research and strategies are formulated so that the new products or exiting products, pricing strategies are done and offered to the various markets. In modern marketing mix distribution and its channels are also considered as a key aspect for the product to be offered to the customers. Product is the first element of the marketing mix, and every companies has a core team to analyse and...
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