Marketing Plan due week 4—Marketing Objectives & Target Market (see guidelines P XXXXXXXXXXSubmit with Title---Week 4—Marketing Plan

Running Head: WEEK 4-MARKETING PLAN                        1
WEEK 4-MARKETING PLAN                                10
WEEK 4-MARKETING PLAN
Executive Summary
Discussion of this paper is based on the marketing plan of Woolworths. This brand will use business models, involve business strategy and make availability of products in their stores to make their proper marketing plan. Therefore, it also will build a team, communicate the marketing plan with the employees, establish performance standards and measure performances for implementing and monitoring that plan in the company.
Table of Contents
Introduction    4
Situation analysis    4
BCG matrix of Woolworths    4
Marketing planning    4
Summary of the business model    5
Business strategy    5
Availability of products and services    5
Pricing strategy    5
Implementation and control of the marketing plan    6
Building team    6
Communicate the plan    6
Monitor and check activities    6
Establishment of performance standard    6
Measuring the actual performance    7
Taking corrective actions    7
Summary    7
Appendix    8
Financial planning    8
References    9
Introduction
The marketing plan is noted in the report, which outlines the marketing strategy of the business companies. Through the overview of the marketing plan, the business operations that the companies will use for running their business is analysed with the natural aspects. Marketing plans of the companies are presenting an overview of the marketing of the market and the advertising goals of the companies. This report is showing a detailed view of the marketing plan of the Australian retailer, Woolworths. In that context, the implementation process of the marketing plan and the controlling of the overall marketing activities of this company are presented in the discussion part of this report.
Situation analysis
BCG matrix of Woolworths
BCG matrix of Woolworth's analyses that business of this retail brand in the business market of Australia is proved as one of the most profitable companies. Based on the high growth in the industry and the increasing rates of earning revenue of this brand, they are considered as the star in the BCG matrix. This matrix also shows that the business of Woolworths would be the most profitable one among the other retailers of Australia based on the increasing sales graph within the food and liquor products (Govender, 2017). This brand is spending a significant amount in the retail sector to uphold its market position by taking leadership and preventing competitors from suppressing them. Not only that, but this Australian retailer company is introducing innovations in their business by offering core values such as reward points and exclusive bonus offers to its customers. This process allows them to make their star position in the BCG matrix. Increasing rates in the petrol sector create extra cost in the delivery of products to this brand (Van Kampen & Kirkham, 2020). With the adoption of changes in the supply chain, this Australian retailer has managed its business growth by increasing sales...