MARKETING MANAGEMENT How might a small volume producer (niche marketer) manage to compete with a large volume producer (mass marketer)? and what are the likely differences in the product-market...

MARKETING MANAGEMENT

How might a

small volume producer (niche marketer) manage to compete with a large volume

producer (mass marketer)? and what are the likely differences in the

product-market strategies of each? and the factors that enable each producer to

increase market share at the expense of the other in short and long term?